2003-2005 - Special Collections - University of Baltimore

PBOS 714 Myth, Symbol, Sign (3)
Myths, symbols, and signs as forms ofsymbolic
and semiotic expression in communication.
The uses of language, its figures and
format, of art and illusion, of archetype and
mythmaking, in professional creativity.
Special attention ro application in current
projects in writing and graphic design.
PBOS 715 Modern and Postmodern:
Aesthetic Backgrounds (3) An exploration
of major 20th-century aesthetic movements
through an in-depth consideration of particular
texts (drawn from writing, arc, and film)
and the critical theory related to them. Provides
a background ofcontemporary verbal
and visual apptoaches on which students
may draw in developing their own solutions
to problems ofwriting and design.
PBOS 716 Propaganda and Persuasion
(3) Exploration of the distinction between
propaganda and various forms of persuasion
in the private sector (advertising, public
relations, corporate relations, etc.). Case
studies of the styles and symbols, both
visual and verbal, used in successful campaigns.
Hands-on practice in developing
and executing persuasive strategies. Lab fie
may be required.
PBOS 717 Perception and Meaning (3)
A study, both theoretical and practical, of
the angle of vision in selected literary and
visual texts: how point of view and perspective
work as structuring devices in writing
and design. Students analyze a variety of
models and develop a project demonstrating
a particular, self-selected point of view.
PBOS 718 Imitation and Creativity (3)
The distinction between imitation and
invention, between the "individual talent"
of the writer, artist, or designer and the
"tradition" out of which he/she comes.
Individual projects move from specific
received traditions to innovative forms.
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PBOS 719 Imaging Information and
Ideas (3) An examination ofsome of the
hidden assumptions in our understanding
of the relationship between images and
words. Through readings in the psychology
and physiology of perception, as well as
analyses of the semiotics of the graphic system,
students explore the world of informational
and illustrative graphics. In addition
to writing a traditional analytic essay, students
design informational and explanatory
graphic displays.
PBOS 720 The Digital Economy (3) The
impact of the digital revolution in a number
of areas-how we make a living, how we
govern ourselves, and how we create values
for ourselves. The course has two goals: to
provide students with an understanding of
the way the digital economy creates a
unique business culture and establishes
(and reflects) a network of new economic
values; and to prepare students to effectively
invest their time, talent, and imagination
in the new culture and economy of
digital technology.
PBOS 721 Gifts of the Goddess (3)
Holding mythic and symbolic meaning, the
concept of the goddess is re-emerging today
in writing, design, films, and advertising.
Considers history, symbolism, and contemporary
significance, as well as the overall
importance of mythic theory.
PBOS 730 Seminar in Publications
Oesign (6) A laboratory/seminar in which
students, working both individually and in
groups, conceptualize and develop a publications
project. At the end of the semester,
all group projects are presented in a public
forum. Lab fie required.
PBOS 731 Seminar in Creative Writing
and Publishing (6) The capstone course
for the specialization in Creative Writing
and Publishing. Entering the course with a