2003-2005 - Special Collections - University of Baltimore

national corporations; the dilemma of marketing
ethics in a multicultural world; and
the cost-benefit of technology transfer.
Prerequisite: MKTG 640.
MKTG 770 Product Development and
Management (3) The development and
management of goods and services as a
multi-functional management process.
Includes analysis of market needs, technology,
social and legal factors, and organizational
resources to develop effective product
portfolios to achieve organizational objectives.
Management of both innovative and
mature products is studied. Prerequisite:
MKTG640.
MKTG 780 Market Information and
Research (3) The acquisition, evaluation,
and use of competitor and consumer information
for goods and services. Explores a
variety of methods including the use of
both electronic data such as the Internet,
computer databases, scanner data and
behavioral research including focus groups,
observations, survey research, and experiments
are explored. Emphasis on the timeliness
and validity of information in
making effective marketplace decisions
regarding competitor and consumer behavior.
Prerequisite: MKTG 640.
MKTG 790 Marketing Field Project (3)
Student teams apply concepts from other
courses and their experience to solve marketing
problems offirms. Each team is
assigned a project and faculty member for
the semester. Seminar sessions are scheduled
to encourage exchange of information
between teams and the development of
consulting skills. Projects are normally with
a business firm, although other learning
experiences can be proposed. Prerequisite:
MKTG640.
MKTG 797 Special Topics in Marketing
Management (3) Specialized topics in marketing,
allowing flexibility for both the
changing developments in applied business
practice and the educational needs ofstu­
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dents. Exact topical coverage and prerequisites
are listed in the schedule of classes.
Prerequisite: MKTG 504 or area approval.
MKTG 799 Independent Study (1-3)
Approval of the Director of the Marketing
and Management Division and graduate
adviser required. Prerequisite: MKTG 640.
Negotiations and Conflict
Management (CNCM)
Negotiations and Conflict Management
(CNCM) courses are administered by the
Division ofLegal, Ethical and Historical
Studies, Yale Gordon College ofLiberal Arts.
CNCM 500 Research Methods (3)
Introduces various methods of research in
the social sciences, law, and the humanities
that students wiH encounter in the field of
conflict studies. Also enables the student to
utilize a variety of systems of citation and
reference.
CNCM 506 Understanding and
Assessing Conflict (3) Introduces theories
of conflict and different perspectives used
to understand and assess conflict. Various
views of conflict, conflict escalation, and
resolution are studied, utilizing insights
from a range of disciplines, including psychology,
sociology, communications, cultural
studies, and law.
CNCM 508 Approaches to Managing
ConflictlMethods of Dispute Resolution
(3) Introduces various approaches to managing
conflict, and explores the differences
among approaches based upon domination,
compromise, and integration. Covers various
methods of dispute resolution, including
litigation, negotiation, mediation, and
arbitration.
CNCM 513 Negotiations: Theory and
Practice (3) Introduces the theory and
practice of negotiations, and explores vari­