Participatory Art and the Politics of Spectatorship - autonomous ...
Participatory Art and the Politics of Spectatorship - autonomous ...
Participatory Art and the Politics of Spectatorship - autonomous ...
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artificial hells<br />
with photographs <strong>of</strong> <strong>the</strong> event (which resemble an exuberant party); reports<br />
appeared in El Mundo <strong>and</strong> a number <strong>of</strong> magazines. But in fact, <strong>the</strong> Happening<br />
never actually took place: it comprised only photographs staged for<br />
media dissemination. The second press release revealed this construction,<br />
seeking to expose <strong>the</strong> way in which <strong>the</strong> media operated, <strong>and</strong> served to<br />
generate yet fur<strong>the</strong>r press coverage. 10 Unlike Happenings in Europe <strong>and</strong><br />
North America during this period, which emphasised <strong>the</strong> existential thrill<br />
<strong>of</strong> unmediated presence, <strong>the</strong> Happening for a Dead Boar existed purely as<br />
information, a dematerialised circulation <strong>of</strong> facts. As such, it obliterated<br />
<strong>the</strong> problematic dividing line between (fi rst- h<strong>and</strong>) participant <strong>and</strong> (secondary)<br />
viewer, since <strong>the</strong>re was no ‘original’ event to have attended in <strong>the</strong> fi rst<br />
place. The media itself became <strong>the</strong> medium <strong>of</strong> <strong>the</strong> work, <strong>and</strong> its primary<br />
content.<br />
Earlier that year, between January <strong>and</strong> March 1966, Masotta had<br />
visited New York, where he experienced a number <strong>of</strong> Happenings fi rst<br />
h<strong>and</strong>. He was <strong>the</strong>re to accompany Marta Minujín, whose environment<br />
Un Batacazo (The Long Shot) was opening at Bianchini Gallery in<br />
February 1966, <strong>and</strong> through her was introduced to many <strong>of</strong> <strong>the</strong> artists<br />
associated with Pop <strong>and</strong> Happenings that he went on to discuss in El<br />
‘Pop’ <strong>Art</strong>. 11 In <strong>the</strong> summer following this trip, Masotta <strong>and</strong> <strong>the</strong> reading<br />
group, now joined by Oscar Bony, Leopoldo Maler <strong>and</strong> Miguel Angel<br />
Telechea, produced Sobre Happenings (About Happenings), a Happening<br />
composed <strong>of</strong> Happenings by o<strong>the</strong>r artists: two works by Claes<br />
Oldenburg (including Autobodys, 1963), Carolee Schneemann’s Meat<br />
Joy (1964) <strong>and</strong> an untitled work by Michael Kirby were re- performed as<br />
one new syn<strong>the</strong>tic Happening. 12 Importantly, <strong>the</strong> actions were based not<br />
on fi rst- h<strong>and</strong> experience <strong>of</strong> <strong>the</strong>se works, but on <strong>the</strong>ir descriptions in<br />
magazines – in o<strong>the</strong>r words, <strong>the</strong>y were already mediated. As with Total<br />
Participation, <strong>the</strong> idea was to undermine Happenings’ insistence on<br />
immediacy <strong>and</strong> presence, to challenge <strong>the</strong>ir exaggerated media status<br />
<strong>and</strong> prod fun at <strong>the</strong> people who attended <strong>the</strong>se events expecting to be<br />
entertained. A live event was underpinned by complex layers <strong>of</strong> mediation<br />
<strong>and</strong> analysis. Jacoby described Total Participation as addressing <strong>the</strong><br />
paradox between ‘<strong>the</strong> characteristics <strong>of</strong> <strong>the</strong> Happening (<strong>the</strong> lack <strong>of</strong><br />
mediation, direct communication with objects <strong>and</strong> persons, short<br />
distance between <strong>the</strong> viewer <strong>and</strong> <strong>the</strong> viewed) <strong>and</strong> a great deal <strong>of</strong> mediation<br />
between objects <strong>and</strong> events, <strong>the</strong> nonparticipation <strong>of</strong> <strong>the</strong> receptor’. 13<br />
In line with <strong>the</strong>ir reading <strong>of</strong> Bar<strong>the</strong>s’ Mythologies (1957), myth was<br />
invoked <strong>and</strong> put to work in order to destroy myth.<br />
It was in this highly intellectualised, analytical context that Masotta<br />
produced his fi rst Happening in November 1966, Para inducir al espíritu<br />
de la imagen (To Induce <strong>the</strong> Spirit <strong>of</strong> <strong>the</strong> Image). The work is distinctive<br />
in terms <strong>of</strong> its aggressive attitude towards participants – although it was<br />
not without precedents, as I will discuss below. Masotta’s unfl inching<br />
108