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Culture and Privilege in Capitalist Asia - Jurusan Antropologi ...

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90 FROM ORANG KAYA BARU TO MELAYU BARA<br />

term ‘new Malays’, or Melayu Baru, to refer only to Malays who are ‘<strong>in</strong> the<br />

corporate sector <strong>and</strong> political elites’ (Kahn 1996:67), or ‘the bourgeoisie’ (Robison<br />

<strong>and</strong> Goodman 1996:5), but not those <strong>in</strong> ‘the middle class(es)’, who, accord<strong>in</strong>g to<br />

him, are the ‘new rich’. In other words, Kahn seems to have half-understood the<br />

term Melayu Baru as it is used <strong>in</strong> Malaysia, both <strong>in</strong> the public <strong>and</strong> academic<br />

sphere.<br />

In the Malaysian academic discourse, from the 1950s until the 1970s, components<br />

of the <strong>Asia</strong>n ‘new rich’, as understood by Robison <strong>and</strong> Goodman (1996: 1—15),<br />

were each studied <strong>and</strong> analysed separately, often subsumed, under the broader<br />

sociological themes noted above. This reflects both the nature <strong>and</strong> development of<br />

social scientific studies on <strong>and</strong> <strong>in</strong> Malaysia as much as the prevail<strong>in</strong>g social reality.<br />

For <strong>in</strong>stance, <strong>in</strong> the 1950s <strong>and</strong> early 1960s, topics related to the components with<strong>in</strong><br />

the present-day concept ‘new rich’ were <strong>in</strong>vestigated under the broad topic ‘economic<br />

development <strong>and</strong> cultural change’ (Ungku Aziz 1951, 1975; Swift 1965). From the<br />

mid-1960s onwards they were discussed <strong>in</strong> the context of the study of social<br />

stratification, social mobility <strong>and</strong> occupation (Hus<strong>in</strong> Ali 1964; Mokhzani 1965;<br />

Alatas 1967). Mokhzani (1965) suggested two reasons for this: first, the absence of<br />

an academic department of sociology <strong>and</strong> anthropology <strong>in</strong> the local university<br />

(until 1970, Malaysia had only one university: the University of Malaya) <strong>and</strong>,<br />

secondly, the ‘cultural’ (read ‘orientalist’) orientation of past writers on Malaysian<br />

subjects.<br />

It was only <strong>in</strong> the 1970s, after the sett<strong>in</strong>g up of new universities <strong>in</strong> Malaysia, that<br />

academic departments of anthropology <strong>and</strong> sociology were established <strong>in</strong> three of<br />

the five universities. The academic teach<strong>in</strong>g <strong>and</strong> research activities, as well as<br />

academic discourse generated by these departments, opened up new foci of<br />

research <strong>in</strong>formed by a variety of theoretical orientations. Some of these<br />

concerned the significance of Malaysian stratified society for the conceptualisation<br />

of social status <strong>and</strong> rank (Abdul Kahar Bador 1967, 1970), social consciousness<br />

<strong>and</strong> entrepreneurship (Papenoe 1970; Tham Seong Chee 1973a, 1973b, 1977;<br />

Abdul Kahar Bador 1973), leadership (Hus<strong>in</strong> Ali 1975), <strong>and</strong> the distribution of<br />

benefits from so-called planned development projects (Tham Seong Chee 1973b;<br />

Rudner 1994; Shamsul 1977). By the mid-1970s, the research topics had begun to<br />

narrow, focus<strong>in</strong>g on ‘new rich’-related themes, concern<strong>in</strong>g middle-class bureaucrats<br />

(Nord<strong>in</strong> Selat 1976), elite formation (Lee 1980; Scott 1978; Khasnor 1984), <strong>and</strong><br />

professional groups <strong>and</strong> entrepreneurs (Lee 1976; MacAndrews 1977; Mohd. Fauzi<br />

Yaacob 1981; Shamsul 1986). In the 1980s, the focus narrowed further, deal<strong>in</strong>g<br />

with such topics as educated groups <strong>and</strong> the rise of Islamic revivalism (Za<strong>in</strong>ah<br />

Anwar 1987; Ch<strong>and</strong>ra Muzaffar 1987), <strong>and</strong> emerg<strong>in</strong>g corporate groups (Jesudason<br />

1989; Gomez 1990; Lim Mah Hui 1985). Debates over the applicability of different<br />

analytical concepts–like ‘plural society’, ‘class’, ‘ethnicity/race’, ‘political economy’<br />

<strong>and</strong> ‘gender’–to dissect Malaysian society also became commonplace (Brennan<br />

1982; Lim Mah Hui 1980; Jomo 1986; Shang 1976; Kua Kia Soong 1981). These<br />

were followed by a series of studies on the ‘politics <strong>and</strong> poetics of identity’ (Nagata<br />

1979; Hirschman 1986; Strauch 1981; Peletz 1993; Tan Leok Ee 1988).

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