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Culture and Privilege in Capitalist Asia - Jurusan Antropologi ...

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80 CONSUMPTION AND SELF-DEFINITION<br />

4 I do so s<strong>in</strong>ce these are the issues that concern this chapter. Simply to conta<strong>in</strong> the<br />

chapter with<strong>in</strong> the limits of the themes of the chapter, I will not engage the closely<br />

related arguments about the connections between economic success <strong>and</strong> Confucian<br />

culture (Berger <strong>and</strong> Hsiao 1988). However, when consider<strong>in</strong>g the l<strong>in</strong>ks between<br />

entrepreneurship <strong>and</strong> Confucianism, I aga<strong>in</strong> draw readers’ attention to the gap<br />

between the simplistic enthusiasms of Naisbit (1996) <strong>and</strong> the nuanced <strong>and</strong> scholarly<br />

article by Mackie (1992a).<br />

5 Even after <strong>in</strong>termarriage <strong>and</strong> ab<strong>and</strong>onment of the use of a Ch<strong>in</strong>ese language.<br />

6 Dr Kwok’s theoretical stance is heavily <strong>in</strong>fluenced on this po<strong>in</strong>t by Weber <strong>and</strong><br />

Gellner. See Kwok 1994.<br />

7 ‘ The reflexive project of the self, which consists <strong>in</strong> the susta<strong>in</strong><strong>in</strong>g of coherent, yet<br />

cont<strong>in</strong>uously revised, biographical narratives, takes place <strong>in</strong> the context of multiple<br />

choice as filtered through abstract systems’ (Giddens 1991:5).<br />

8 Even though, <strong>in</strong> S<strong>in</strong>gapore, their social role is much dim<strong>in</strong>ished.<br />

9 A rather more familiar experience to many Hong Kong people, whose stereotypes of<br />

ma<strong>in</strong>l<strong>and</strong>ers are found <strong>in</strong> popular culture, TV soap operas <strong>and</strong> so on (Lilley 1993).<br />

10 The other ma<strong>in</strong> ethnic groups are Malays (15 per cent) <strong>and</strong> Indians (7 per cent).<br />

11 ‘So it was that the gather<strong>in</strong>g identity of Hong Kong people dur<strong>in</strong>g the last years of the<br />

sixties was not the civic loyalty of the citizen, not an identity of community <strong>in</strong>terest,<br />

which <strong>in</strong> any case was denied by the philosophy of laissez-faire. It was rather an<br />

identity of life-style, a shared recognition of similar self-images, real or desired, of<br />

existential choices, from food to education, that had to be made now that Hong Kong<br />

people could no longer be guided either by Ch<strong>in</strong>ese tradition, or (s<strong>in</strong>ce the demise of<br />

Shanghai) Ch<strong>in</strong>ese modernity–Tradition, as well as modernity, would now have to<br />

be re-made <strong>in</strong> Hong Kong, if not by scholars, then by the Shaw Brothers’ (Turner<br />

1996:23).<br />

12 Of course, large numbers of the wealthy urban citizens of these countries have<br />

experienced rapid–<strong>in</strong> some cases dazzl<strong>in</strong>g–advances <strong>in</strong> prosperity. Many have<br />

learnt very rapidly, others not. Sulak Sivaraksa <strong>in</strong> Thail<strong>and</strong>, for example, laments the<br />

vulgar ostentation <strong>and</strong> rootlessness of such people (The Nation 1994:76): ‘The very<br />

moment I see one, I can spot them a mile off. Middle classes are people who if they<br />

are rich, flaunt their wealth. If they are educated, flaunt their knowledge. They want<br />

bigness, but not <strong>in</strong> the sense of excellence.’<br />

13 The political scientist Graham Little wrote a persuasive account of how, even given<br />

the m<strong>in</strong>imal cloth<strong>in</strong>g used on an Australian beach, a middle-class woman could<br />

effortlessly declare her status by the way she wore a ribbon <strong>in</strong> her hair (personal<br />

communication, 1972).<br />

14 I would like to thank Professor Jamie Mackie for this observation, <strong>and</strong> for po<strong>in</strong>t<strong>in</strong>g to<br />

the great potential there is for biographical studies of these major entrepreneurs.<br />

15 priyayi: Javanese aristocrat or senior Javanese official.<br />

16 How relative the media’s diversity is varies of course from country to country. The<br />

media <strong>in</strong> Indonesia, for example, is reasonably diverse, though hardly free from state<br />

<strong>in</strong>tervention (or the public outrage of, for example, Muslims on certa<strong>in</strong> issues).<br />

17 Not to everyone certa<strong>in</strong>ly. Mike Davis (1990) exam<strong>in</strong>es the phenomena <strong>in</strong> Los<br />

Angeles, <strong>and</strong> shows how the malls are actually designed to make the poorest ranks of<br />

society feel ill at ease <strong>and</strong> out of place. If they don’t take the liberally provided h<strong>in</strong>ts,<br />

they attract direct attention from security staff to dissuade them from spoil<strong>in</strong>g the<br />

relative social homogeneity of the mall. Chua Beng Huat (1992:119) reports how the

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