Culture and Privilege in Capitalist Asia - Jurusan Antropologi ...

THE MAKING OF THE PHILIPINES’ NEW RICH 301
29 The advertisement used here appeared in The Filipino Entrepreneur, 1991, II(8):2 (my
glosses).
30 Over this century a number of writers, beginning with Rizal (Schumacher 1973: 202),
have defended Filipinos against claims of indolence or lack of business acumen (see
also de la Costa 1977; and Billig 1994).
31 From a Mitsubishi advertisement that appeared on television and in newspapers in
the mid-1990s, and which began: ‘the Philippines is already a tiger…’.
32 The main body conducting social surveys, the Social Weather Station, uses these
alphabetical categories as the basis for measuring a range of practices and attitudes,
including voting intentions.
33 For theoretical elaboration in reference to the work of Bourdieu (1984), see Pinches,
chapter one, this volume.
34 The original meaning of bakya is ‘wooden shoe’, once worn by villagers. See Lacaba
(1977), Pinches (1992a, 1992b).
35 While many intellectuals are critical of the political and economic practices of the old
elite, considerably less criticism is levelled at their aesthetic authority.
36 These pages which cover gala openings and other such events, regularly single out
the names of the old elite families in their efforts to highlight ‘who’s who’. In some
cases they also make reference to the ‘faces that didn’t belong’ (Daily Inquirer,
November 1994: C4)
37 This tension seems to reflect the distinction which Bourdieu (1984) makes between
cultural capital and economic capital. See Pinches, Chapter One, this volume.
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