School of Professional Studies - William Jessup University

2010-2011
MGMT320XL 3 units
Marketing Management
An introduction to marketing emphasizing the manager’s role in product, price, place and promotion decisions. Topics include:
marketing communications, target market identification, segmentation, consumer behavior, product life cycle, planning and
marketing strategies. Addresses issues in marketing ethics and marketing for both the profit and not-for-profit organization.
MGMT340XL 3 units
Management and Organizational Behavior
Introduces the four parts of managing organizations; planning, organizing, leading and controlling within the context of how
organizational goals, priorities and strategies interface with the behavior of individuals and groups inside the organization and in
other affecting organizations. Attention is given to the effect of organizational culture, organizational development and creating
effective work groups.
MGMT342XL 3 units
Economics for Managers
An overview of economics from the perspective of management with a special focus on microeconomic concepts applied in
specific case studies. This course will include an accelerated review of supply, demand, price, production, strategy and the
important elements of economic theory relating to key decision making within the firm. The course will also review relevant macro
economic theory as it relates to firms existing in different market structures. This course serves as a prerequisite for the Business
Administration major and may be waived by students who have completed both Macro and Micro Economics at a qualified
college or university.
MGMT382XL 3 units
Human Resource Management
From a management perspective, explores the interrelationship of the Human Resource Department and other organizational
units in carrying out such activities as workforce planning, job analysis, recruiting, selection, staffing, orientation, training,
employee development, performance evaluation, compensation, employee benefits, health and safety, employee relations,
discipline, legal implications of HR, and international impact on labor and HR practices.
MGMT385XL 3 units
Project Management
A practical overview of the discipline of Project Management and its broad utilization within profit and not-for-profit organizations
including personal application in planning and project execution. Emphasis of the class includes a focus on tools, terminology
and software applications used in Project Management and introduction to the certification requirements and process for various
project management professional designations.
ME441XL 3 units
Managerial Accounting
An overview of accounting from the perspective of a non-accounting manager including the tools used to understand how
accounting functions within an organization. Specific topics include internal controls, the function of accounting, historical
accounting data and financial planning. (Prerequisite for Financial Management)
ME442XL 3 units
Financial Management
An overview of the financial principles and accepted practices which need to be mastered by all managers including: profitability
analysis; cash management; ideal capital structure; investment alternative evaluation; reading and interpreting financial
statements; understanding financial instruments such as stocks, bonds and promissory notes; financial planning; risk and return
calculations; discounting and future value analysis; interest rate calculations; internal and external auditing; understanding
financial markets; and other financial terms common to organizations will be examined.
333 Sunset Boulevard, Rocklin CA 95765 156