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9. Work clean and clean as you go.<br />

10. When cooking, taste. When baking, measure.<br />

wine<br />

22<br />

http://www.quora.com/l/boq-jonas-m-luster<br />

Why do American winemakers<br />

produce mostly varietals, while<br />

French winemakers produce<br />

blends?<br />

Madeline Puckette, Certified Sommelier at winefolly.com<br />

This is not true. This is a marketing misconception.<br />

There are a lot of well-known blended varietals in France<br />

such as Cotes du Rhone and Bordeaux wines. However, there<br />

is also a ton-load of 100% chardonnay, pinot noir, sauvignon<br />

blanc, and mourvedre that pours out of France as well.<br />

In America, single varietal wines are extremely well marketed,<br />

and the drinking public is more familiar with buying<br />

a wine called "merlot" than buying a wine called "California<br />

Red Wine," however, red blends are extremely successful in<br />

the American Market as well. Here's how I suppose this argument:<br />

• In the American AVA system, a minimum of 75% of that<br />

single varietal, which allows a huge amount of wiggle<br />

room to perfect a blend, is named after a varietal. You can<br />

bet wineries are doing this, especially if it adds dynamic<br />

flavor (which it usually does, in the case of a pinot noir/<br />

syrah blend) and it's also CHeAPeR. That's why there is<br />

a huge variable of range between producers.<br />

• In Washington State, winemakers have been championing<br />

red blends and rightly so, the blend such as a GSM<br />

(grenache syrah mourvedre) and a CMS (cab, merlot,<br />

syrah) have been growing in popularity.

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