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• You complain about how the customers "just don't get it"<br />

and aren't "visionary."<br />

• Your Ceo says revenue is coming in in two weeks, just<br />

after he gets a meeting with the buyer, negotiates price,<br />

gets it approved, agrees on terms, writes up up contracts,<br />

negotiates them, signs them, and invoices the customer<br />

on net 30 terms.<br />

• You add features because board members want them.<br />

• Your Ceo calls himself a "visionary" in his bio.<br />

• The Ceo keeps everything secret because, "That is how<br />

Apple does it."<br />

• The Ceo approves all of the design decisions because,<br />

"That is how Apple does it."<br />

• You are selling a platform.<br />

• Co-founder agrees to bring in experienced execs, but<br />

thinks they will report to him.<br />

• You are selling to schools, hospitals, or non-profits.<br />

• You are commercializing a technology.<br />

• Your value proposition is that you help workers break<br />

down organizational barriers and work cross-functionally.<br />

• Your business model assume you will become one of the<br />

seven websites that the average user visits every day.<br />

• Your site is going to be ad-supported, and you have fifteen<br />

hundred users.<br />

• Ceo avoids eye contact.<br />

• It gets really quiet.<br />

• You get free lunch but have no customers.<br />

• Your free lunch is taken away.<br />

• You get asked, "How much do you really need to live on?"<br />

• You get a pay cut. Your co-worker disappears.<br />

• Your Ceo still doesn't make eye contact.<br />

388

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