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seems reasonable and sound and very sciencey!"<br />

You just got brain-mesmerized!<br />

I can prove, with one statement, that this answer is wrong<br />

(if you're impatient, jump to point 2 at the bottom).<br />

So what is wrong with this explanation (he says, finally<br />

getting to the damned point)? I'll break both of these points<br />

down in detail later.<br />

1. The question is phrased in such a way that it presumes<br />

that "curiosity" is a singular thing.<br />

2. The question presumes that a complex behavior or emotion<br />

can be localized to a brain region or regions. There<br />

are several philosophical pitfalls packaged into the answer,<br />

such as the ontological commitment to the narrative<br />

of cognitive neuroscience and the cerebral localization of<br />

function.<br />

To be clear, what I'm not saying is that behaviors aren't in the<br />

brain. What I am saying is that the cerebral localization narrative<br />

is too simplistic.<br />

Let me break down these points.<br />

1. is curiosity a singular thing?<br />

When you ask "where is curiosity in the brain," you assume<br />

that researchers can somehow isolate curiosity from other<br />

emotions and behaviors in a lab and dissect it apart. This is<br />

very, very difficult, if not impossible. neuroimaging (almost<br />

always) relies on the notion of cognitive subtraction, which<br />

is a way of comparing your behavior or emotion of interest<br />

(curiosity) against some baseline state that is not curiosity.<br />

or, as I say in my book chapter from The Mind and the<br />

Frontal Lobes:<br />

220<br />

The underlying assumption in these studies is that activity in<br />

brain networks alters in a task-dependent manner that becomes<br />

evident after averaging many event-related responses and comparing<br />

those against a baseline condition. Deviations from this<br />

baseline reflect a change in the neuronal processing demands<br />

required to perform the task of interest.

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