Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...

More documents

Recommendations

Info

7.4.1: Control Group Examination An issue for the study is the composition of the control group as the majority (40/64%) of the participants allocated to the control group elected to use their credit card. Eighteen participants used their debit card (28%) with just five (8%) choosing cash. Because this possibly renders the control group a ‘credit card’ category it was decided to compare each of the payment mode categories within the control group and across the two test groups (Cash and Debit Card users). 7.4.1.1: Control group-within group comparison To enable an effective within group comparison, cash and debit card users were collapsed into a new group labelled ‘owned money’. Comparison of volume and value purchase shown in Table Two. Though, the ANOVA result is not significant (F=2.860, p=0.0960), the average spend in value figure differs by the average dollar spend (credit users spend 29% more than those who used personal savings). The number of items purchased between those who used owned money and credit card is also not statistically significant (F=2.047, p=0.158). However, a closer evaluation shows credit card users also bought more products. 121 Table 7.3: Control Group-Within Group Comparison Within Control Group comparison One-Way ANOVA N Mean ($) F Sig Average Spend Owned Money 23 119 2.860 0.096 Credit 40 168 No. of items purchased Owned Money 23 35 2.047 0.158 Credit 40 45
7.4.1.2: Control Group-Test Groups Comparison (1) Cash users: Control and Test Group The comparison with the cash group shows cash users spend $49 less than debit card users. To gain further insights, the credit card users were isolated from the control group and the ‘owned money’ group were compared against the cash and debit card. The only significant difference observed is between the control group (owned money) and the debit card test group (F=4.30, p=0.04). To determine if this was due to the influence of the cash users in the control group, the cash and debit users in the ‘owned money’ category were separated. Cash users in the control group spent an average of $75, whereas debit card users spent $130 and credit users $167. The sample size is however too small to make a definitive conclusion, but there is an indication that cash users do spend less; that debit card and credit card users spend more, with credit card users spending more than debit card users. 122 Table 7.4: Control group-Test Groups Comparison Average Spend One-Way ANOVA N Mean F Sig Cash 52 117.5 2.70 0.100 Control 63 150.0 Debit Card 66 166.0 0.73 0.390 Control 63 150.0 Cash 52 117.5 0.003 0.956 Control (owned money) 23 118.7 Debit Card 66 166.0 4.30 P=0.04 0.041 Control (owned money) 23 118.7 Cash 52 117.5 4.91 P=0.02 0.029 Control (credit card) 40 168.0 Debit Card 66 166.0 0.01 0.921 Control (credit card) Number of items purchased 40 168.0 Cash 52 36 1.20 0.270 Control 63 42 Debit Card 66 46 0.80 0.380 Control 63 42 Cash 52 36 0.02 0.880 Control (owned money) 23 35 Debit Card 66 46 3.60 .0620 Control (owned money) 23 35 Cash 52 36 2.63 0.102 Control (credit card) 40 46 Debit Card 66 45 0.00 0.988 Control (credit card) 40 45
Page 1 and 2:
Cash or Card: Consumer Perceptions
Page 3 and 4:
Chapter Four: Research Design and M
Page 5 and 6:
List of Figures Figure 6.1 Sree Plo
Page 7 and 8:
List of Tables Table 6.1. Explorato
Page 9 and 10:
Acknowledgement The research idea i
Page 11 and 12:
Abstract This study examines the co
Page 13 and 14:
the payment mode selected impacts o
Page 15 and 16:
Identifying the exact origin of anc
Page 17 and 18:
1.5: Study Locus and Context The av
Page 19 and 20:
compare participants normal or pref
Page 21 and 22:
Chapter 2 provides a critical revie
Page 23 and 24:
2.2: The Emergence of the Money Con
Page 25 and 26:
commodity (bullion) and issued the
Page 27 and 28:
2.5: Payment Mode and Purchase Beha
Page 29 and 30:
and Belmont (1996) found that resta
Page 31 and 32:
Households’ Spending’ run by th
Page 33 and 34:
students (n=37) were also asked to
Page 35 and 36:
enefit of consumption and the assoc
Page 37 and 38:
associated with the purchase of ple
Page 39 and 40:
A number of explanations for how pa
Page 41 and 42:
2.6.5: Summary As this review of th
Page 43 and 44:
Questions one and two are based on
Page 45 and 46:
and label" events and occurrences,
Page 47 and 48:
Thaler (1998) asserts that mental a
Page 49 and 50:
If this is so then it is the transp
Page 51 and 52:
The Chapter contends that the payme
Page 53 and 54:
In this chapter, the methodology fo
Page 55 and 56:
solid data, the issue of generalisa
Page 57 and 58:
the experience. To do this requires
Page 59 and 60:
as participants managed to link the
Page 61 and 62:
4.4.2: Participant Selection There
Page 63 and 64:
were initially examined via a test-
Page 65 and 66:
set, in addition to the payment mod
Page 67 and 68:
There are two major validity threat
Page 69 and 70:
The Chapter commences by describing
Page 71 and 72:
of all three projective tests. A fu
Page 73 and 74:
However the negative thoughts diffe
Page 75 and 76:
cold. It seems that money in the de
Page 77 and 78:
thought the shoe (that was linked t
Page 79 and 80:
Exhibit 5.6: Summary of findings $2
Page 81 and 82: denominations ($5, $10). On the oth
Page 83 and 84: Emotions (see Exhibit 5.7g) The mos
Page 85 and 86: � It is just when I can hear coin
Page 87 and 88: � I don’t feel that when I see
Page 89 and 90: Exhibit 5.7 (c) LIQUIDITY � if I
Page 91 and 92: Exhibit 5.8. Quotes for PMP Scale.
Page 93 and 94: 82 Using cash to pay for purchases
Page 95 and 96: 84 Using a debit card to pay for tr
Page 97 and 98: ` 86 If I had a $20 note in my wall
Page 99 and 100: 88 Chapter Six Development and Vali
Page 101 and 102: latent variable determines the obse
Page 103 and 104: oot (sqrt) was applied to normalize
Page 105 and 106: Exploratory Factor Analysis reveale
Page 107 and 108: 96 Table 6.2: Inter-Item and Item-t
Page 109 and 110: 98 Exhibit 6.5: 49 Item Scale in Pr
Page 111 and 112: 6.4.2: Pre-Test Two - Internal Cons
Page 113 and 114: The 45 items were examined to facto
Page 115 and 116: 6.4.4: Pre Test Two - Final Factor
Page 117 and 118: 6.4.6: Assessing Construct Validity
Page 119 and 120: used to measure individual construc
Page 121 and 122: 110 Exhibit 6.9: Pre-Test Items Rem
Page 123 and 124: Table 6.14: Summary of Final Result
Page 125 and 126: All dimensions (Table 6.16) show AV
Page 127 and 128: 7.1: Chapter Overview 116 Chapter S
Page 129 and 130: Four product categories of househol
Page 131: Since the use of cash and debit car
Page 135 and 136: 7.4.2: Proposition Two Evaluation T
Page 137 and 138: 126 Table 7.8: Indulgence Food Prod
Page 139 and 140: 128 Exhibit 7.2: Proposition Two: E
Page 141 and 142: 130 Table 7.12: Comparisons of Fact
Page 143 and 144: Proposition Two that- where consume
Page 145 and 146: Table 7.13: Mean Item Score: Field
Page 147 and 148: Research Question One: Do the cogni
Page 149 and 150: token is used, perceptions and beha
Page 151 and 152: would spend it on something special
Page 153 and 154: 8.4: Methodological Contribution Th
Page 155 and 156: 144 � The priming regarding the s
Page 157 and 158: it may be prudent for governments,
Page 159 and 160: Bechara, A., & Damasio, A. (2005).
Page 161 and 162: Carruthers, B., & Babb, S. (1996).
Page 163 and 164: Dohrenwend, B. P., Itzhak Levav, P.
Page 165 and 166: Garcia-Swartz, D., Hahn, W. R., & L
Page 167 and 168: Hair, J. F., Black, W. C., Babin, B
Page 169 and 170: Kassarjian, H. H. (1977). Content a
Page 171 and 172: Loix, E. Pepermans, R. Van Hove, L.
Page 173 and 174: Nielsen Research (2011, August) Nie
Page 175 and 176: Reimann & Bechara (2009) The somati
Page 177 and 178: Singh (2004) Impersonalisation of e
Page 179 and 180: Trent, J. & Smalley, G. (1992) The
Page 181 and 182: Zelizer, V. (1994). The social mean
Page 183 and 184:
its usage. This in turn points out
Page 185 and 186:
Adam Smith proposed that money is s
Page 187 and 188:
During the 1950s, researchers began
Page 189 and 190:
use of borrowed money. The introduc
Page 191 and 192:
Appendix 2: Projective Tasks- Workb
Page 193 and 194:
TASK THREE For this activity you wi
Page 195 and 196:
TASK SIX Shopping experience using
Page 197 and 198:
Activity Two Tick five traits/chara
Page 199 and 200:
Appendix 3: Moderator Guide When pa
Page 201 and 202:
important. Individual opinions and
Page 203 and 204:
192 Write few sentences describing
Page 205 and 206:
Appendix 5: Projective Tests- Theme
Page 207:
Appendix 7: Projective Tool (Debit
show all

Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?