Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...
Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...
Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...
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2.3: Economic Exchanges and <strong>Modes</strong> <strong>of</strong> <strong>Payment</strong><br />
Though trade in the domestic market was facilitated by the use <strong>of</strong> coin based tokens, in the<br />
context <strong>of</strong> business (commercial) exchanges, the use <strong>of</strong> bills <strong>of</strong> exchange / certificates<br />
payable to bearer has a long hist<strong>or</strong>y. While it is difficult to identify the exact time and place<br />
when the practice started there is some consensus that it was prevalent in the Middle Ages in<br />
Europe and the Middle East as a method <strong>of</strong> settling accounts in international trade. Because<br />
traders would move from place to place to trade wares and did not want to carry gold/bullion,<br />
a netw<strong>or</strong>k <strong>of</strong> moneychangers issued documents redeemable f<strong>or</strong> the gold/bullion coins. These<br />
documents could be cashed at different places within a country, in a different country <strong>or</strong> in<br />
the future at the same location. Apart from establishing a method f<strong>or</strong> settling accounts<br />
without the actual transfer <strong>of</strong> coins at the time <strong>of</strong> purchase these merchant banks only dealt<br />
with coins <strong>of</strong> full weight (non-debased) and quality and so the value <strong>of</strong> the coin token was<br />
maintained. The document(s) was labelled ‘bank money’. By the 18 th Century such banks<br />
were prevalent in Europe with Amsterdam, London and Hamburg the main centres. <strong>Payment</strong>s<br />
by European banks made in "bank money" were preferable to payments made in circulated<br />
coins owing to the established value <strong>of</strong> the f<strong>or</strong>mer. Such payments <strong>or</strong> transfers were made by<br />
means <strong>of</strong> <strong>or</strong>ders required to be presented by the payee in person, <strong>or</strong> his auth<strong>or</strong>ized agent, but<br />
the payee did not receive the credit f<strong>or</strong> the transfer until the following day. Gradually, laws<br />
were enacted that enabled transfers across banks to be <strong>of</strong> a standard value, thereby giving<br />
stability and unif<strong>or</strong>mity to exchanges and encouraging f<strong>or</strong>eign trade. Eventually, f<strong>or</strong><br />
efficiency the practice was f<strong>or</strong>malised and f<strong>or</strong>med the basis <strong>of</strong> the modern day banking<br />
system.<br />
Essentially, the emergence <strong>of</strong> ‘bank money’ acted as a catalyst in the evolution <strong>of</strong> the<br />
commodity money system into a system <strong>of</strong> representative (fiat) money. This occurred<br />
because banks would issue a paper receipt to their deposit<strong>or</strong>s, indicating that the receipt was<br />
redeemable f<strong>or</strong> whatever precious goods were being st<strong>or</strong>ed (usually gold <strong>or</strong> silver money). In<br />
this system, paper currency and non-precious coinage had very little intrinsic value, but<br />
achieved significant market value by a promise to redeem it f<strong>or</strong> a given weight <strong>of</strong> precious<br />
metal, such as silver. F<strong>or</strong> most <strong>of</strong> the 19 th and 20 th Centuries, many currencies were based on<br />
representative money through use <strong>of</strong> the gold standard. In the case <strong>of</strong> paper currency and<br />
coins trust was extended from the object/commodity to the social <strong>or</strong>ganization that held the<br />
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