Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...

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Activity Three Tick five traits/characteristics that you associate with the $100 stores in the debit/smart card 187 � Attractive � Care free � Happy � Problem solver � Energetic � Honest � True � Fashion � Comfortable � Independent � Easy going � Hard working � Not serious � Traditional � Religious � Polite � Soft spoken � Responsible � Messy � Lazy � Spiritual � Relaxed � Open minded � Knowledgeable � Confident � Multi-tasking � Power � Status � Goal seeker � Creative � Value � Quality � Adventure � Achievers � Aggressive � Greedy � Pleasure � Passion � Alternative � Sporty � Fun seeking � Expensive � Stylish � Wealthy � Casual � Dependable � Dominant � Active � Assertive � Restrained � Quiet � Sensitive � Delicate � Vigorous
Appendix 3: Moderator Guide When participant arrive: 188 � Register their names � Point out facilities (e.g. toilet) � Invite them to help themselves to refreshments � Encourage participants to familiarise themselves with the environment and with each other Introduction Welcome to ‘Focus Group’ discussion at Auckland University of Technology. The data gathered from this focus group will form part of my PhD study. Thank you for making the time to join us this (morning/afternoon/evening). My name is ‘Jashim Khan’; I am the principle researcher for today’s session. The session will last no more than two hours and will involve a range of individual activities and group discussion. With your consent, we would like to audiotape the session. This will help to analyse the discussion material. It is essential that we speak one at a time. Otherwise, your valuable comments may be lost. Your contribution to this discussion will be received in the strictest confidence. We do not need to identify you – so you are free to use your name- or not during the discussion. Please remember that this is a group discussion so you do not need to direct all of your points/questions to me. They are to be shared with all. The goal is to have an enjoyable and informative session. It is important that you feel comfortable. If at any time, you do not understand, or you feel uncomfortable with the session, please let me know so I can resolve any issues/problems. The refreshments are available throughout the session and we have allowed for ‘micro’ breaks. Objectives, activities and topics to be covered The objective of this focus group is to understand the effect of payment mode on purchase behaviour. We cannot provide any further details at this stage as this may prime your responses and may bias the findings. If you want to know more about what I am researching I will provide information at the end of the session.
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Cash or Card: Consumer Perceptions
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Chapter Four: Research Design and M
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List of Figures Figure 6.1 Sree Plo
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List of Tables Table 6.1. Explorato
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Acknowledgement The research idea i
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Abstract This study examines the co
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the payment mode selected impacts o
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Identifying the exact origin of anc
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1.5: Study Locus and Context The av
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compare participants normal or pref
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Chapter 2 provides a critical revie
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2.2: The Emergence of the Money Con
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commodity (bullion) and issued the
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2.5: Payment Mode and Purchase Beha
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and Belmont (1996) found that resta
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Households’ Spending’ run by th
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students (n=37) were also asked to
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enefit of consumption and the assoc
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associated with the purchase of ple
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A number of explanations for how pa
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2.6.5: Summary As this review of th
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Questions one and two are based on
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and label" events and occurrences,
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Thaler (1998) asserts that mental a
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If this is so then it is the transp
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The Chapter contends that the payme
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In this chapter, the methodology fo
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solid data, the issue of generalisa
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the experience. To do this requires
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as participants managed to link the
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4.4.2: Participant Selection There
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were initially examined via a test-
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set, in addition to the payment mod
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There are two major validity threat
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The Chapter commences by describing
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of all three projective tests. A fu
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However the negative thoughts diffe
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cold. It seems that money in the de
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thought the shoe (that was linked t
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Exhibit 5.6: Summary of findings $2
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denominations ($5, $10). On the oth
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Emotions (see Exhibit 5.7g) The mos
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� It is just when I can hear coin
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� I don’t feel that when I see
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Exhibit 5.7 (c) LIQUIDITY � if I
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Exhibit 5.8. Quotes for PMP Scale.
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82 Using cash to pay for purchases
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84 Using a debit card to pay for tr
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` 86 If I had a $20 note in my wall
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88 Chapter Six Development and Vali
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latent variable determines the obse
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oot (sqrt) was applied to normalize
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Exploratory Factor Analysis reveale
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96 Table 6.2: Inter-Item and Item-t
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98 Exhibit 6.5: 49 Item Scale in Pr
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6.4.2: Pre-Test Two - Internal Cons
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The 45 items were examined to facto
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6.4.4: Pre Test Two - Final Factor
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6.4.6: Assessing Construct Validity
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used to measure individual construc
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110 Exhibit 6.9: Pre-Test Items Rem
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Table 6.14: Summary of Final Result
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All dimensions (Table 6.16) show AV
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7.1: Chapter Overview 116 Chapter S
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Four product categories of househol
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Since the use of cash and debit car
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7.4.1.2: Control Group-Test Groups
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7.4.2: Proposition Two Evaluation T
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126 Table 7.8: Indulgence Food Prod
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128 Exhibit 7.2: Proposition Two: E
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130 Table 7.12: Comparisons of Fact
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Proposition Two that- where consume
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Table 7.13: Mean Item Score: Field
Page 147 and 148: Research Question One: Do the cogni
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Page 151 and 152: would spend it on something special
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Page 155 and 156: 144 � The priming regarding the s
Page 157 and 158: it may be prudent for governments,
Page 159 and 160: Bechara, A., & Damasio, A. (2005).
Page 161 and 162: Carruthers, B., & Babb, S. (1996).
Page 163 and 164: Dohrenwend, B. P., Itzhak Levav, P.
Page 165 and 166: Garcia-Swartz, D., Hahn, W. R., & L
Page 167 and 168: Hair, J. F., Black, W. C., Babin, B
Page 169 and 170: Kassarjian, H. H. (1977). Content a
Page 171 and 172: Loix, E. Pepermans, R. Van Hove, L.
Page 173 and 174: Nielsen Research (2011, August) Nie
Page 175 and 176: Reimann & Bechara (2009) The somati
Page 177 and 178: Singh (2004) Impersonalisation of e
Page 179 and 180: Trent, J. & Smalley, G. (1992) The
Page 181 and 182: Zelizer, V. (1994). The social mean
Page 183 and 184: its usage. This in turn points out
Page 185 and 186: Adam Smith proposed that money is s
Page 187 and 188: During the 1950s, researchers began
Page 189 and 190: use of borrowed money. The introduc
Page 191 and 192: Appendix 2: Projective Tasks- Workb
Page 193 and 194: TASK THREE For this activity you wi
Page 195 and 196: TASK SIX Shopping experience using
Page 197: Activity Two Tick five traits/chara
Page 201 and 202: important. Individual opinions and
Page 203 and 204: 192 Write few sentences describing
Page 205 and 206: Appendix 5: Projective Tests- Theme
Page 207: Appendix 7: Projective Tool (Debit
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