Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...

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Activity Two We would like you to pretend, imagine that this $20 cash is a shoe (refer to list of shoes/characteristics provided) and write down what type of shoe best describes the note. Money received as gift: 183 TASK FOUR (a) Imagine yesterday was your birthday, and a special person (parent, sibling or best friend) gave you a birthday card. You opened the envelope and found a NZ $50 note in cash. What thoughts and feelings come to mind? List the words that come immediately to mind. Do not analyse your responses. Do not think about the words. Just write down your first thoughts - even if you think they are odd or strange. Try to complete the task in no more than 3 minutes. (presented on separate pages) a) Imagine yesterday was your birthday, and a special person (parent, sibling or best friend) called you in the morning to let you know that they had direct debited $ $50 to your account. . Write one or two sentence that describes how you feel about the gift, and then list those words that come to mind associated with your feelings. TASK FIVE Shopping experience using cash Consider the following scenario and write a brief paragraph describing how you would behave in relation to the type and number of things you would buy. Your salary was deposited into your bank account that you use for day to day expenses and bills. Any money remaining after you have paid for the expenses is transferred to savings account end of every month. Think of a weekly grocery shopping in a supermarket where you budgeted to spend only $200 and you only have the option of using cash to pay for the purchases. Write few sentences describing how you would behave in relation to the type and number of things you would buy.
TASK SIX Shopping experience using ‘Debit Card’ Consider the following scenario and write a brief paragraph describing how you would behave in relation to the type and number of things you would buy. Your salary was deposited into your bank account that you use for day to day expenses and bills. Any money remaining after you have paid for the expenses is transferred to savings account end of every month. Think of a weekly grocery shopping experience in a supermarket where you budgeted to spend only $200 and you only have the option of using your ‘Debit Card’ to pay for the purchases. 184 a) Write few sentences describing how you would behave in relation to the type and number of things you would buy. TASK SEVEN: Human traits/characteristics Activity one Tick five traits/characteristics that you associate with the $20 note: � Attractive � Care free � Happy � Problem solver � Energetic � Honest � True � Fashion � Comfortable � Independent � Easy going � Hard working � Not serious � Traditional � Religious � Polite � Soft spoken � Responsible � Messy � Lazy � Spiritual � Relaxed � Open minded � Knowledgeable � Confident � Multi-tasking � Power � Status � Goal seeker � Creative � Value � Quality � Adventure � Achievers � Aggressive � Greedy
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Cash or Card: Consumer Perceptions
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Chapter Four: Research Design and M
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List of Figures Figure 6.1 Sree Plo
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List of Tables Table 6.1. Explorato
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Acknowledgement The research idea i
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Abstract This study examines the co
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the payment mode selected impacts o
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Identifying the exact origin of anc
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1.5: Study Locus and Context The av
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compare participants normal or pref
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Chapter 2 provides a critical revie
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2.2: The Emergence of the Money Con
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commodity (bullion) and issued the
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2.5: Payment Mode and Purchase Beha
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and Belmont (1996) found that resta
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Households’ Spending’ run by th
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students (n=37) were also asked to
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enefit of consumption and the assoc
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associated with the purchase of ple
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A number of explanations for how pa
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2.6.5: Summary As this review of th
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Questions one and two are based on
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and label" events and occurrences,
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Thaler (1998) asserts that mental a
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If this is so then it is the transp
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The Chapter contends that the payme
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In this chapter, the methodology fo
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solid data, the issue of generalisa
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the experience. To do this requires
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as participants managed to link the
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4.4.2: Participant Selection There
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were initially examined via a test-
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set, in addition to the payment mod
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There are two major validity threat
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The Chapter commences by describing
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of all three projective tests. A fu
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However the negative thoughts diffe
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cold. It seems that money in the de
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thought the shoe (that was linked t
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Exhibit 5.6: Summary of findings $2
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denominations ($5, $10). On the oth
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Emotions (see Exhibit 5.7g) The mos
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� It is just when I can hear coin
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� I don’t feel that when I see
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Exhibit 5.7 (c) LIQUIDITY � if I
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Exhibit 5.8. Quotes for PMP Scale.
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82 Using cash to pay for purchases
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84 Using a debit card to pay for tr
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` 86 If I had a $20 note in my wall
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88 Chapter Six Development and Vali
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latent variable determines the obse
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oot (sqrt) was applied to normalize
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Exploratory Factor Analysis reveale
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96 Table 6.2: Inter-Item and Item-t
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98 Exhibit 6.5: 49 Item Scale in Pr
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6.4.2: Pre-Test Two - Internal Cons
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The 45 items were examined to facto
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6.4.4: Pre Test Two - Final Factor
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6.4.6: Assessing Construct Validity
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used to measure individual construc
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110 Exhibit 6.9: Pre-Test Items Rem
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Table 6.14: Summary of Final Result
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All dimensions (Table 6.16) show AV
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7.1: Chapter Overview 116 Chapter S
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Four product categories of househol
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Since the use of cash and debit car
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7.4.1.2: Control Group-Test Groups
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7.4.2: Proposition Two Evaluation T
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126 Table 7.8: Indulgence Food Prod
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128 Exhibit 7.2: Proposition Two: E
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130 Table 7.12: Comparisons of Fact
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Page 147 and 148: Research Question One: Do the cogni
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Page 151 and 152: would spend it on something special
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Page 157 and 158: it may be prudent for governments,
Page 159 and 160: Bechara, A., & Damasio, A. (2005).
Page 161 and 162: Carruthers, B., & Babb, S. (1996).
Page 163 and 164: Dohrenwend, B. P., Itzhak Levav, P.
Page 165 and 166: Garcia-Swartz, D., Hahn, W. R., & L
Page 167 and 168: Hair, J. F., Black, W. C., Babin, B
Page 169 and 170: Kassarjian, H. H. (1977). Content a
Page 171 and 172: Loix, E. Pepermans, R. Van Hove, L.
Page 173 and 174: Nielsen Research (2011, August) Nie
Page 175 and 176: Reimann & Bechara (2009) The somati
Page 177 and 178: Singh (2004) Impersonalisation of e
Page 179 and 180: Trent, J. & Smalley, G. (1992) The
Page 181 and 182: Zelizer, V. (1994). The social mean
Page 183 and 184: its usage. This in turn points out
Page 185 and 186: Adam Smith proposed that money is s
Page 187 and 188: During the 1950s, researchers began
Page 189 and 190: use of borrowed money. The introduc
Page 191 and 192: Appendix 2: Projective Tasks- Workb
Page 193: TASK THREE For this activity you wi
Page 197 and 198: Activity Two Tick five traits/chara
Page 199 and 200: Appendix 3: Moderator Guide When pa
Page 201 and 202: important. Individual opinions and
Page 203 and 204: 192 Write few sentences describing
Page 205 and 206: Appendix 5: Projective Tests- Theme
Page 207: Appendix 7: Projective Tool (Debit
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