Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...

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Examination of proposition 2e: The overall amount spent on non-food items in a single transaction will be less via cash than via a debit card payment mode. 127 Table 7.10: Non-Food Items by Payment Mode: Average Spend N=118 Payment Mode Mean Spend One-Way ANOVA F Sig Personal Care ($) Cash (52) $5 5.3 0.024 Debit (66) $11 Home Cleaning ($) Cash (52) $10 0.129 0.720 Debit (66) $11 Kitchenware ($) Cash (52)
128 Exhibit 7.2: Proposition Two: Evaluation P2a: The overall mean amount spent in a single transaction will be less via cash than via a debit card payment mode. P2b: The overall mean number of products purchased in a single transaction will be less via cash than via a debit card payment mode. P3c: The overall mean amount spent on indulgence products purchased in a single transaction will be less via cash than via a debit card payment mode. P3d: The overall amount spent on meals and drinks in a single transaction will be comparatively less via cash than via a debit card payment mode. P3e: The overall amount spent on non-food items in a single transaction will be less via cash than via a debit card payment mode. P3f: Where cash is used the overall amount spent on distributor (house) brands will be more than the amount spent on national brands. P3g: Where a debit card is used the overall amount spent on distributor (house) brands will be less than the amount spent on national brands. 7.4.3: Discussion Supported Supported Not supported Partially supported Partially supported No supported Supported There is enough evidence to conclude that there is some support for three of the ancillary propositions, and partial support for two. Only one – Proposition P3c- The overall mean amount spent on indulgence products purchased in a single transaction will be less via cash than via a debit card payment mode, is not supported. This is contrary to the findings of the Thomas et al., 2010 study. However for the present study, this course may be driven by research effects, in that participants, realising that they would be providing their shopping dockets, may have curbed their expenditure on indulgence products as the actual number purchased is exceedingly small. So one cannot conclude that the findings of the Thomas et al. 2010 are not the case. Given this, it can be concluded that there is support for Proposition Two. Since the participants knew that they would be paying by each of the payment modes, the transaction cost influence is removed. Therefore it can be concluded that payment mode use does impact the number and type of products purchased. This, coupled with the findings of previous studies does suggest that the payment mode use affects purchase behaviour, with the use of cash having a greater degree of impact than the use of cards (debit or credit). However there is a variation across card use and it would seem that the use of personal savings does temper expenditure. It may well be that our mental accounting facility is not totally off-set by the lack of transparency and the element of credit serves to increase opacity; perhaps due to the fact that actual payment is in the future.
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Cash or Card: Consumer Perceptions
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Chapter Four: Research Design and M
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List of Figures Figure 6.1 Sree Plo
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List of Tables Table 6.1. Explorato
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Acknowledgement The research idea i
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Abstract This study examines the co
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the payment mode selected impacts o
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Identifying the exact origin of anc
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1.5: Study Locus and Context The av
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compare participants normal or pref
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Chapter 2 provides a critical revie
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2.2: The Emergence of the Money Con
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commodity (bullion) and issued the
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2.5: Payment Mode and Purchase Beha
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and Belmont (1996) found that resta
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Households’ Spending’ run by th
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students (n=37) were also asked to
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enefit of consumption and the assoc
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associated with the purchase of ple
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A number of explanations for how pa
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2.6.5: Summary As this review of th
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Questions one and two are based on
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and label" events and occurrences,
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Thaler (1998) asserts that mental a
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If this is so then it is the transp
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The Chapter contends that the payme
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In this chapter, the methodology fo
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solid data, the issue of generalisa
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the experience. To do this requires
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as participants managed to link the
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4.4.2: Participant Selection There
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were initially examined via a test-
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set, in addition to the payment mod
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There are two major validity threat
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The Chapter commences by describing
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of all three projective tests. A fu
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However the negative thoughts diffe
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cold. It seems that money in the de
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thought the shoe (that was linked t
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Exhibit 5.6: Summary of findings $2
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denominations ($5, $10). On the oth
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Emotions (see Exhibit 5.7g) The mos
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� It is just when I can hear coin
Page 87 and 88: � I don’t feel that when I see
Page 89 and 90: Exhibit 5.7 (c) LIQUIDITY � if I
Page 91 and 92: Exhibit 5.8. Quotes for PMP Scale.
Page 93 and 94: 82 Using cash to pay for purchases
Page 95 and 96: 84 Using a debit card to pay for tr
Page 97 and 98: ` 86 If I had a $20 note in my wall
Page 99 and 100: 88 Chapter Six Development and Vali
Page 101 and 102: latent variable determines the obse
Page 103 and 104: oot (sqrt) was applied to normalize
Page 105 and 106: Exploratory Factor Analysis reveale
Page 107 and 108: 96 Table 6.2: Inter-Item and Item-t
Page 109 and 110: 98 Exhibit 6.5: 49 Item Scale in Pr
Page 111 and 112: 6.4.2: Pre-Test Two - Internal Cons
Page 113 and 114: The 45 items were examined to facto
Page 115 and 116: 6.4.4: Pre Test Two - Final Factor
Page 117 and 118: 6.4.6: Assessing Construct Validity
Page 119 and 120: used to measure individual construc
Page 121 and 122: 110 Exhibit 6.9: Pre-Test Items Rem
Page 123 and 124: Table 6.14: Summary of Final Result
Page 125 and 126: All dimensions (Table 6.16) show AV
Page 127 and 128: 7.1: Chapter Overview 116 Chapter S
Page 129 and 130: Four product categories of househol
Page 131 and 132: Since the use of cash and debit car
Page 133 and 134: 7.4.1.2: Control Group-Test Groups
Page 135 and 136: 7.4.2: Proposition Two Evaluation T
Page 137: 126 Table 7.8: Indulgence Food Prod
Page 141 and 142: 130 Table 7.12: Comparisons of Fact
Page 143 and 144: Proposition Two that- where consume
Page 145 and 146: Table 7.13: Mean Item Score: Field
Page 147 and 148: Research Question One: Do the cogni
Page 149 and 150: token is used, perceptions and beha
Page 151 and 152: would spend it on something special
Page 153 and 154: 8.4: Methodological Contribution Th
Page 155 and 156: 144 � The priming regarding the s
Page 157 and 158: it may be prudent for governments,
Page 159 and 160: Bechara, A., & Damasio, A. (2005).
Page 161 and 162: Carruthers, B., & Babb, S. (1996).
Page 163 and 164: Dohrenwend, B. P., Itzhak Levav, P.
Page 165 and 166: Garcia-Swartz, D., Hahn, W. R., & L
Page 167 and 168: Hair, J. F., Black, W. C., Babin, B
Page 169 and 170: Kassarjian, H. H. (1977). Content a
Page 171 and 172: Loix, E. Pepermans, R. Van Hove, L.
Page 173 and 174: Nielsen Research (2011, August) Nie
Page 175 and 176: Reimann & Bechara (2009) The somati
Page 177 and 178: Singh (2004) Impersonalisation of e
Page 179 and 180: Trent, J. & Smalley, G. (1992) The
Page 181 and 182: Zelizer, V. (1994). The social mean
Page 183 and 184: its usage. This in turn points out
Page 185 and 186: Adam Smith proposed that money is s
Page 187 and 188: During the 1950s, researchers began
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use of borrowed money. The introduc
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Appendix 2: Projective Tasks- Workb
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TASK THREE For this activity you wi
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TASK SIX Shopping experience using
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Activity Two Tick five traits/chara
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Appendix 3: Moderator Guide When pa
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important. Individual opinions and
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192 Write few sentences describing
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Appendix 5: Projective Tests- Theme
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Appendix 7: Projective Tool (Debit
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