Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...

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Exhibit 5.7(g) EMOTION
� if I have five hundred dollars in like five hundred dollar notes I feel sort of embarrassed and because
when people see it like at the supermarket they think you have more money than you really have or its is
flashy like hundred dollars notes.
� People will come around and they will give you like fifty bucks or twenty bucks or a hundred bucks.
Its quite exciting for a while cause I never ever have cash suddenly I have got a hundred bucks in my wallet so
I just gradually go through it and I feel a bit sad when its gone.
� Well because its real money you actually feel like you are spending real money so you sometimes get
that little bit of guilt.
� You can see the pile of notes diminishing where as you can’t when you use electronic money you can’t
see that you can physically see that.-Its an emotional attachment to the cash And it’s a familiarity too like its
familiar like its measure is knowable
� We still use cash at our house but because my husband is a middle easterner they are kind of known for
pulling out a roll of money and you know he likes to have cash and but I don’t like having like hundred dollar
notes I am quite happy with fifties and twenties
� I feel the pleasure in spending it but I also feel like a sadness that once you have handed it
over that its gone but whereas with the debit card you don’t feel that emotional for me its just I never
had it in my hands so I don’t feel the loss