Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...

Appendix 3: Moderator Guide
When participant arrive:
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� Register their names
� Point out facilities (e.g. toilet)
� Invite them to help themselves to refreshments
� Encourage participants to familiarise themselves with the environment and with each
other
Introduction
Welcome to ‘Focus Group’ discussion at Auckland University of Technology. The data
gathered from this focus group will form part of my PhD study. Thank you for making the
time to join us this (morning/afternoon/evening). My name is ‘Jashim Khan’; I am the
principle researcher for today’s session.
The session will last no more than two hours and will involve a range of individual activities
and group discussion.
With your consent, we would like to audiotape the session. This will help to analyse the
discussion material. It is essential that we speak one at a time. Otherwise, your valuable
comments may be lost.
Your contribution to this discussion will be received in the strictest confidence. We do not
need to identify you – so you are free to use your name- or not during the discussion. Please
remember that this is a group discussion so you do not need to direct all of your
points/questions to me. They are to be shared with all. The goal is to have an enjoyable and
informative session. It is important that you feel comfortable. If at any time, you do not
understand, or you feel uncomfortable with the session, please let me know so I can resolve
any issues/problems.
The refreshments are available throughout the session and we have allowed for ‘micro’
breaks.
Objectives, activities and topics to be covered
The objective of this focus group is to understand the effect of payment mode on purchase
behaviour. We cannot provide any further details at this stage as this may prime your
responses and may bias the findings. If you want to know more about what I am researching I
will provide information at the end of the session.