Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...

of all three projective tests. A full list of the themes for all of the projective tests is in
Appendix 5. Pg. 21.
Test: One
Participants were presented with a $20 and a $100 note and specifically designed debit card
that they were informed has a stored value of $100. They were asked to note down their ‘top-
of- mind’ responses.
Projective Test One (a)
This test required participants to look at and to hold a $20 and write down the words that
come to mind. A summary of the words recorded are shown in Exhibit 5.2.
Exhibit 5.2: Projective Test One (a) Word Associations ($20)
$20 Notes Count
Shopping/Spending
Easy to spend 11
Lunch money 6
Bus fare 6
Pocket money 4
Petrol 8
Necessities (nappies, wipes, baby food, flea-market purchase)
Characteristics
2
Familiar and common 6
Low denomination 5
Paper 2
Vanishes quickly 7
Sensible 2
Reliable 2
Emotions 4
Comfortable 2
I don’t feel guilt 2
The most common words and phrases are to do with spending, more specifically spending on
small day to day amounts. Others include words to the effect that the $20 note is familiar (in
the sense that everyone has one) and it is ‘comfortable’ to have one in one’s wallet;
essentially, quickly spent without angst. The following quotes give a general idea of the main
themes:
� My first thoughts about $20 cash is not enough, and doesn't last longer. $20 is lunch
money
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