Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...

� I will carry a calculator and a list of items that I want to buy from the supermarket. I
will get all the essentials first e.g. bread, milk, eggs. I will not take kids with. It would
be nice to be able to buy some treats too. I would plan the weekly meals/school
lunches and write a careful shopping list
� I will buy basic first, calculating as I shop in the supermarket. I will feel pressured not
to go over budget at checkout. If some necessities one on special then stock-up and go
without something that may be a treat
Scenario Two
Your salary was deposited into your bank account that you use for day to day expenses and
bills. Any money remaining after you have paid for the expenses is transferred to a savings
account at the end of every month.
Think of a weekly grocery shopping experience in a supermarket where you budgeted to
spend only $200 and you only have the option of using your Debit Card to pay for the
purchases.
Selected Quotes
� I would check prices closely, only get essentials. Look for budget products, probably a
quick shop
� When I know I have $200 in my cheque account I'd more likely to buy less necessary
items and not go over the limit
� I will just buy essentials and make sure that I don't exceed $200 as transaction would
decline which is embarrassing
� If I had $200 to shop for my groceries would use about $100 the rest I would stay as a
credit on my debit card
� I can over spend. I wouldn't be as careful about checking the prices as I have a
backup plan with the overdraft or extra dollar in account
� I'd find it difficult to add up the purchases while moving around the supermarket;
might make it a bit more stressful than usual. I'd be more conscious of buying the
cheaper brands and try to find items on special (even though $200 is more than I
normally need). Saying this I would feel a bit safer to carry a debit card than having
notes in my wallet or pocket. I would still be price conscious and add up the total as I
shop
� If I have to use my debit card, maybe, I will not check the price of the thing and just
buy it. Because I will think that" oh I have money in my account I don’t have to worry
about it"
Projective Task Three: Comparisons with Shoes and Human Personality Traits
For this test, participants were presented with a list of ‘Shoe’ types’ (see Exhibit 4.1) and
asked which type of shoe they would associate with each of the payment modes. Once they
had completed identifying the shoe type they were asked to identify attributes that they
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