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Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...

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Table 7.13: Mean Item Sc<strong>or</strong>e: Field Study<br />

134<br />

Positive Emotions Debit <strong>Card</strong> (4) Mean<br />

Debit <strong>Cash</strong><br />

Q33) I would feel relaxed ($100 D/<strong>Card</strong>) 2.8 2.5<br />

4. Q31) I would feel confident ($100 D/<strong>Card</strong>) 2.8 2.2<br />

5. Q32) I would feel secured ($100 D/<strong>Card</strong>) 2.8 2.1<br />

6. Q34) I would feel affluent ($100 D/<strong>Card</strong>) 3.3 2.7<br />

Social and Personal Gratification (6)<br />

Q6) I like the sensation I get when I hold my debit card in my hand 3.9 3.4<br />

Q2) Using a debit card gives me higher social status 3.8 3.4<br />

Q21) Using my debit card to pay f<strong>or</strong> purchases is pleasurable 1.6 3.1<br />

Q11) I spend m<strong>or</strong>e when I use cash to pay f<strong>or</strong> purchases 4.0 3.1<br />

Q16) Paying by cash reduces the pleasure <strong>of</strong> shopping 3.6 2.6<br />

Q3) Debit cards are m<strong>or</strong>e sophisticated than cash (coins/notes) 3.1 2.9<br />

Positive Emotions <strong>Cash</strong> (4)<br />

Q20) If I had a $100 note in my wallet I would feel assured 3.0 2.5<br />

Q17) If I had a $100 note in my wallet I would feel secure 3.0 2.3<br />

Q28) If I had a $100 note in my wallet I would feel relaxed 3.1 2.6<br />

Q23) If I had a $100 note in my wallet I would feel confident 3.0 2.4<br />

Money Management (6)<br />

Q12) I am m<strong>or</strong>e likely to overspend when I use a debit card 2.7 2.7<br />

Q30) I am aware <strong>of</strong> how much I spend when I use a debit card to pay f<strong>or</strong> purchases 2.4 2.0<br />

Q10) I tend to over- estimate the amount <strong>of</strong> money I have in my debit card account 3.1 3.0<br />

Q24 I <strong>of</strong>ten feel upset when I check my debit card statements 3.2 2.7<br />

Q26) Using cash to pay f<strong>or</strong> purchases helps me reduce my spending 2.7 2.2<br />

Q8) I would restrict my spending if I could only pay by cash 2.3 2.2<br />

Mentally Spent (3)<br />

Q25) If I had a $100 note in my wallet I would consider it spent 3.2 3.0<br />

Q15) If I have cash in my wallet it is money to be spent 2.8 2.8<br />

Q7) If I had a $20 note in my wallet I would consider it spent 3.1 3.0<br />

Gift Mode(3)<br />

Q14) If someone gave me a pre-paid gift card <strong>of</strong> $100 I would spend it on<br />

something special<br />

Q19) If someone gave me a $100 cash as a gift I would spend it on something<br />

special<br />

Q5) If a gift <strong>of</strong> $100 were deposited into my debit account I would spend it on<br />

something special<br />

Behaviour (2)<br />

2.2 2.2<br />

2.7 2.3<br />

3.3 2.3<br />

Q22) Having money in a debit card is safer than having it in a wallet 1.6 2.2<br />

Q9) A debit card is convenient to use 1.5 2.5<br />

Awareness (2)<br />

Q1) I am aware <strong>of</strong> how much I spend when I use cash to pay f<strong>or</strong> purchases 1.6 1.0<br />

Q29) I compare prices when I use cash to pay f<strong>or</strong> my purchases 2.5 1.5<br />

Negative Emotions (2)<br />

Q18) If I had a $100 note in my wallet I would be reluctant to spend it 3.2 2.8<br />

Q27 I feel sad when I use cash to pay f<strong>or</strong> purchases 3.6 3.7<br />

Awareness/sensation (2)<br />

Q13 I like the sensation I get when I hold a $100 note in my hand 2.5 1.9<br />

Q30 I am aware <strong>of</strong> how much I spend when I use a debit card to pay f<strong>or</strong> purchases 2.4 2.0

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