Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...
Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...
Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...
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Table 7.13: Mean Item Sc<strong>or</strong>e: Field Study<br />
134<br />
Positive Emotions Debit <strong>Card</strong> (4) Mean<br />
Debit <strong>Cash</strong><br />
Q33) I would feel relaxed ($100 D/<strong>Card</strong>) 2.8 2.5<br />
4. Q31) I would feel confident ($100 D/<strong>Card</strong>) 2.8 2.2<br />
5. Q32) I would feel secured ($100 D/<strong>Card</strong>) 2.8 2.1<br />
6. Q34) I would feel affluent ($100 D/<strong>Card</strong>) 3.3 2.7<br />
Social and Personal Gratification (6)<br />
Q6) I like the sensation I get when I hold my debit card in my hand 3.9 3.4<br />
Q2) Using a debit card gives me higher social status 3.8 3.4<br />
Q21) Using my debit card to pay f<strong>or</strong> purchases is pleasurable 1.6 3.1<br />
Q11) I spend m<strong>or</strong>e when I use cash to pay f<strong>or</strong> purchases 4.0 3.1<br />
Q16) Paying by cash reduces the pleasure <strong>of</strong> shopping 3.6 2.6<br />
Q3) Debit cards are m<strong>or</strong>e sophisticated than cash (coins/notes) 3.1 2.9<br />
Positive Emotions <strong>Cash</strong> (4)<br />
Q20) If I had a $100 note in my wallet I would feel assured 3.0 2.5<br />
Q17) If I had a $100 note in my wallet I would feel secure 3.0 2.3<br />
Q28) If I had a $100 note in my wallet I would feel relaxed 3.1 2.6<br />
Q23) If I had a $100 note in my wallet I would feel confident 3.0 2.4<br />
Money Management (6)<br />
Q12) I am m<strong>or</strong>e likely to overspend when I use a debit card 2.7 2.7<br />
Q30) I am aware <strong>of</strong> how much I spend when I use a debit card to pay f<strong>or</strong> purchases 2.4 2.0<br />
Q10) I tend to over- estimate the amount <strong>of</strong> money I have in my debit card account 3.1 3.0<br />
Q24 I <strong>of</strong>ten feel upset when I check my debit card statements 3.2 2.7<br />
Q26) Using cash to pay f<strong>or</strong> purchases helps me reduce my spending 2.7 2.2<br />
Q8) I would restrict my spending if I could only pay by cash 2.3 2.2<br />
Mentally Spent (3)<br />
Q25) If I had a $100 note in my wallet I would consider it spent 3.2 3.0<br />
Q15) If I have cash in my wallet it is money to be spent 2.8 2.8<br />
Q7) If I had a $20 note in my wallet I would consider it spent 3.1 3.0<br />
Gift Mode(3)<br />
Q14) If someone gave me a pre-paid gift card <strong>of</strong> $100 I would spend it on<br />
something special<br />
Q19) If someone gave me a $100 cash as a gift I would spend it on something<br />
special<br />
Q5) If a gift <strong>of</strong> $100 were deposited into my debit account I would spend it on<br />
something special<br />
Behaviour (2)<br />
2.2 2.2<br />
2.7 2.3<br />
3.3 2.3<br />
Q22) Having money in a debit card is safer than having it in a wallet 1.6 2.2<br />
Q9) A debit card is convenient to use 1.5 2.5<br />
Awareness (2)<br />
Q1) I am aware <strong>of</strong> how much I spend when I use cash to pay f<strong>or</strong> purchases 1.6 1.0<br />
Q29) I compare prices when I use cash to pay f<strong>or</strong> my purchases 2.5 1.5<br />
Negative Emotions (2)<br />
Q18) If I had a $100 note in my wallet I would be reluctant to spend it 3.2 2.8<br />
Q27 I feel sad when I use cash to pay f<strong>or</strong> purchases 3.6 3.7<br />
Awareness/sensation (2)<br />
Q13 I like the sensation I get when I hold a $100 note in my hand 2.5 1.9<br />
Q30 I am aware <strong>of</strong> how much I spend when I use a debit card to pay f<strong>or</strong> purchases 2.4 2.0