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Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...

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82<br />

Using cash to pay f<strong>or</strong> purchases helps be reduce my spending<br />

I see cash $100 as my personal saving.<br />

$100 cash means fun and excitement <strong>of</strong> possessing the money. I withdraw cash to control my spending behaviour. Small amount <strong>of</strong> cash in wallet also makes feel secured and happy.<br />

When I am holding cash $100 note, I feel excited, I am holding money; $100 cash in my possession which brings possibilities <strong>of</strong> doing something f<strong>or</strong> myself and my family.<br />

Holding $20 cash means restriction to spending, it hurts when I spend it. It is ready cash.<br />

Holding $100 cash makes me feel yum. It is easier to understand and keep track <strong>of</strong> spending mainly because it is tangible.<br />

Good, restricts my expenditure will find something f<strong>or</strong> $200 <strong>or</strong> close to not much lower i.e. up to $200, then I might make a game out <strong>of</strong> how under $200 I can go, that is smart shopping<br />

I n<strong>or</strong>mally use a debit card to pay f<strong>or</strong> the maj<strong>or</strong>ity <strong>of</strong> my day to day purchases<br />

When I think about $100 in debit card, the w<strong>or</strong>ds that come to my mind is EFTPOS, shopping, food, new shoes f<strong>or</strong> my daughter, and every day.<br />

$100 in debit card. I use it every day.<br />

I will be excited about having $100 money. It is my money, I have earned it. I see value rather than cash <strong>or</strong> debit card.<br />

I think <strong>of</strong> my debit card as a ‘problem solver’<br />

Attributes <strong>of</strong> $100 in debit card is problem solver, independent, confident, value, alterative. It is solution to a problem. I have control over it. I use $100 in debit card as budget tool.<br />

Attributes <strong>of</strong> $100 in debit card is problem solver, relaxed, value, comf<strong>or</strong>table and casual. It helps solving small problems. It can be used f<strong>or</strong> small purchases conveniently. It is valuable but<br />

lacks transparency.<br />

If I had a $100 note in my wallet I would feel relaxed<br />

When I am holding cash $100 note, I feel excited, I am holding money; $100 cash in my possession which brings possibilities <strong>of</strong> doing something f<strong>or</strong> myself and my family. I really feel<br />

relaxed. I need w<strong>or</strong>ry and stress about money f<strong>or</strong> the moment. Money in wallet makes me feel relaxed and no tension<br />

I compare prices when I use cash to pay f<strong>or</strong> my purchases<br />

It is no different than paying by cash - although I may feel that if I didn't spend as much on the groceries what was left over would be extra savings on top <strong>of</strong> the possible savings from the<br />

cheque account. I suppose my feelings <strong>or</strong> attitude to this would depend on whether I was saving f<strong>or</strong> something particular at any given time and theref<strong>or</strong>e wanted to spend up the saving<br />

process. However if I got into a supermarket with a list I generally stick to it.<br />

I would feel a bit safer to carry a debit card than having notes in my wallet <strong>or</strong> pocket. I would still be price conscious and add up the total as I shop.<br />

I would check prices closely, only get essentials. Look f<strong>or</strong> budget products, probably a quick shop.<br />

I'd try to spend as close to $200 as possible ($199.99). In the cash scenario, I might feel pleased if I spend $190, and then had $10 f<strong>or</strong> something during the week. I'd make a very careful<br />

shopping list and take a calculat<strong>or</strong>. I'd probably spend quite a bit <strong>of</strong> time checking brands, per amount etc. to get the best deals. I'd be ruthless and there would be no treats. Other than the<br />

smaller amount to spend on the debit card seems the same as cash.<br />

I will spend the same way as I use debit card.

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