Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...

Chapter 2 provides a critical review of prior research, highlighting areas where research is
lacking or has been poorly conducted. It briefly reviews the literature pertaining to socio-
psychological aspects of money and critically reviews extant literature in the area of mode of
payment effects. It discusses the explanatory theories relevant to the effect of payment mode
on purchase behaviour and concludes with the issues and gaps that comprise the foundation
of this research.
Chapter 3 offers the conceptual development of propositions examined in this study which
addresses the limitations of previous studies outlined in Chapter 2. It argues for the need to
ascertain the cognitive and emotional associations that people have with cash and how these
associations impact on payment mode choice and behaviour. The chapter identifies pertinent
conditions as well as developing and justifying propositions in the context of the research
questions.
Chapter 4 provides the methodology to examine the propositions developed in Chapter 3 and
the logic behind decisions in this research that allows for the exploration of the research
proposition. It discusses philosophical assumptions, the rationale for the choice of mixed
method research design, justification of sample base, and data gathering techniques The
Chapter discusses the data preparation procedures and the range of techniques used in data
analysis.
Chapter 5 presents and discusses the result of qualitative data analysis using Nvivo. It
discusses analysis techniques, identifies and explains the codes and categories, addresses
Proposition One and generates items for PPM Scale.
Chapter 6 describes the development and structural validation of the psychometric measure.
That is, item generation and purifications via EFA and CFA procedures are discussed and
validation of scale items determined.
Chapter 7 presents and discusses the detailed analyses of the quantitative data collected at
the second stage and the statistical results of the study. It discusses the techniques used in
data preparation, cleansing and normality test and presents preliminary analysis. Finally,
examinations of the proposition developed in Chapter Three are discussed. Some key results
from the analyses are summarised in the last section.
Chapter 8 Conclusion and Future Research
10