Cash or Card: Consumer Perceptions of Payment Modes - Scholarly ...

cold. It seems that money in the debit account is utility. Interestingly, very few (5) comments
expressed gratitude or considered the gift deposited to the bank account to be a generous act.
Sample Quotes
� I will not regard $50 direct debited to my account as gift. This amount of money will
be lost within my savings and after someday I will forget about it
� $50 direct debited to my account as gift is bit cold gesture; there is no personal or
emotional attachment to it. This gift gesture is like trying to win brownie points by
calling to kill the surprise. This gift giving gesture means obviously not really that
close to me
� The word that comes to my mind associated with $50 direct debited to my account as
gift is disappeared, not tangible, forgotten, boring and impersonal
� If my mother deposit $50 in my account later tells me about this gift, it will be another
transaction to my account. It is formal and business like I would find it very strange;
it wouldn’t feel like a present, but more like she owed me money
� My initial thought about receiving $50 as gift from my mother in account will be
pleasant. I am grateful that she did a nice thing and I will be able to pay my bills
When I receive money in my account it gets mixed up with other money and over time
I might forget that I received $50 from my other and will spend on things such as
paying bills
� Yes but $50 in card feels more fun, intangible. It feels a little like ‘bill paying’ when it
arrives in the account. I would set it aside, and withdraw $50 cash from ATM to
derive the feeling of gift. I think physical gift makes more personal and is pleasurable
Projective Task Two (b)
Participants were presented with the following shopping scenarios and asked to write a brief
paragraph describing how they would behave in relation to the type and number of things
they would buy.
Scenario One
Think of a weekly grocery shopping in a supermarket where you budgeted to spend only
$200 and you only have the option of using cash to pay for the purchases.
Selected quotes:
� I'd take a calculator with me to be sure I didn't go over the $200 cash. Out of habit
tally up an approximate total for the items I am buying anyway so I can keep within a
budget bracket but with a card it doesn't matter if I got over a little bit. If I was
limited to the $200 exactly I'd have to be more particular. I take time looking for
discounted items, comparing prices and choosing items that are value for money
anyway so that is the same for me no matter now I'm paying at the end. I'd probably
use the whole $200 or close to it if I had already worked out my budget
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