147 pages pdf - ICT Digital Literacy

Elliott Masie’s Personal e-Learning Tips
Chapter 14: Measure For Measure:
Doing The “ROI” Thing
Tangible and intangible payback. Proving the worth of your program. Accountability.
Demonstrating the return on investment for any expense, including e-Learning, makes good
business sense.
#681: Plan For Success Up Front
Make sure you figure out how you are going to evaluate the success of the program (levels 1
through 5) during your ANALYSIS phase.
Scott Sutker
Wachovia Corporation
#682: Motivate With Competition
One of the most important techniques we used in developing an e-Learning program for our
Customer Service personnel was to include measurement. The measurement criteria was
primarily % Completion vs. their peers in their specific branch location, and in their national peer
group (750 reps). The program itself measured learning success by indicating wrong answers and
requiring them to redo sections they did not successfully complete. The CS reps were eager to
see how they stacked up vs. their peer groups and this motivated them to complete the course.
Dan Castro
Retired, GE Company
#683: E=MC ^ 2
Effectiveness = measurements × content ^ 2. Training without measurements is like car without
wheels; it may be comfortable but it will get you nowhere.
Ulrik Ramsing
LogiLearn, Inc.
#684: Think Before You Measure
Determine your online metrics based on the data captured by your system and recognizing two key areas:
1) Online data does not necessarily correlate to the same types of data captured in instructor-led training
and 2) the types of data may vary between vendors as well as how it is being captured.
Michael Kwidzinski
Goldman, Sachs & Co.
#685: How Much To Budget For Evaluation?
Budget for evaluation right up front in your learning initiative Business Plan. Break it out and itemize it just
as someone on a manufacturing floor would treat the cost of quality programs. We've found 7-11% to be
effective and this also closely follows the costs of quality programs in industry.
Dean Brown
ACT, Inc.
#686: Measure What Matters
Tracking learning content is meaningless if you do nothing with the information. Get familiar with
the Balanced Scorecard approach and tie your e-Learning data into company performance
numbers that matter.
Rick Zanotti
RELATE Corporation
701 e-Learning Tips by The MASIE Center www.masie.com 135