147 pages pdf - ICT Digital Literacy

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High Signal/Low Noise – Promoting Learning Like A Pro! #470: Facilitate Communications Use e-Learning as a tool for increasing, not reducing communication - especially for accessing material and feedback. Martin Linsley Australian Government Dept. of Defence #471: Déjà Vu Buy-in from top management is absolutely essential. As is the marketing of e-Learning resources as part of the e-Learning itself. Leon van der Merwe LearnScapes #472: It Takes Two to Tango Ask learners to have an open mind toward the new learning format, to cooperate with the new learning format, and positively focus their energies on the message as intently as they would in a classroom. They are the ones who will ensure the learning's success. Their efforts, combined with the new medium, will ensure consistent and cost-effective learning throughout an organization. William Sotak Centers for Medicare & Medicaid Services #473: Communication Guidelines Make sure you establish clear guidelines for managers and learners and communicate them. Learners need to know that e-Learning will be treated like face-to-face training and doesn't necessarily have to be conducted in the learner's private time. Natalie Porter Financial Services Authority #474: Market Your Wares If the enterprise is not aware of your offerings, you might go through the painful realization that others are duplicating your efforts at great expense within their departments/business units. Marketing efforts cannot be stressed enough. Eli Munzer Verizon #475: Survey Like A Marketing Pro On the assumption that helping people to develop is "a good thing," people who develop their capabilities perform better at work and that most people struggle with continuing professional development, you can generate interest in, and use of, e-Learning materials via online questionnaires. You can use these as a survey tool and publish the resulting trends in your company for all to see. This could make headlines and will certainly generate interest. Furthermore, this survey will give you the indicators you need when planning future development activities. Dr. Peter Honey Peter Honey Publications #476: Communicate Like You Mean It The Corporate Communications department should be your new best friend. They have tons of great graphics and pictures that you can toss in your e-Learning and allow people to identify with your company. This could be anything from the last company picnic to your CEO meeting with someone famous. It will also help your employees connect with the organization. And pictures of your remote office are always well received (add in a caption about an employee from your remote office.) Linda English Save The Children 701 e-Learning Tips by The MASIE Center www.masie.com 94
High Signal/Low Noise – Promoting Learning Like A Pro! #477: Create An "EVENT" For The Launch Make it a big "wow" event for the learners and their managers. Involve your marketing area to help you design the event as well as communicate it to the rest of the organization. Being a "marketer" is another role that e-Trainers will have to play! Lela Rotondo Empire Blue Cross Blue Shield #478: Course Of The Month Making a monthly recommendation of an e-Learning course to employees on a topic which is timely and relevant for a wide audience (e.g. product update, common skill) really focuses and motivates learners to take the course. Sue Thomas IBM #479: Be Sales Minded Have a plan but be prepared to sell, re-sell and re-sell some more your idea. Also to modify it as the business changes. Elaine Wilson British Airways #480: Market With Marketers, Not Techies I would strongly recommend that the technical developer of any e-Learning program not be the one introducing the program on any level where buy-in is required. Technical developers don't always have a feel for the audience and/or don't sell the sizzle; they sell the wiring diagram. Many a good concept has been shot down because the presentation is heavy. Anonymous #481: From 0 to 10,000 Never underestimate the power of marketing to employees and customers worldwide – even on a shoestring budget! When leveraging internal marketing resources for launching an online university, we experienced an increase from 0 to 10,000 customers within one year. This would not have been possible without the magic of web marketing, PR, and events. Karina Jensen Global Minds Network 701 e-Learning Tips by The MASIE Center www.masie.com 95
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