147 pages pdf - ICT Digital Literacy

High Signal/Low Noise – Promoting Learning Like A Pro!
Chapter 10: High Signal/Low Noise
– Promoting Learning Like A Pro!
Yes, if you build it AND you market it … they will come! In the hustle bustle of everything else,
sometimes this element is underestimated (or worse, forgotten) but out readers told us in no
uncertain terms that branding your program and communicating it are critical parts of the e-
Learning success equation.
#451: And The Top 10 Courses Of The Week Were …
Do learner evaluations on course completions and use them to create a "Top 10 list", like the
Monday morning Top 10 movies of the weekend.
Bob Dean
Grant Thornton
#452: Water Your Geranium Daily
An e-Learning program won't survive on its own. Without ongoing marketing and promotion, you're likely to
see low adoption rates and half-hearted support from management. Think of an unwatered geranium. It
looked so great when you bought it ... You've spent weeks, or maybe months, on due diligence -- and
you've chosen the right e-Learning products for your organization. But that's only the beginning. Now your
role is to become a marketing expert and a cheerleader, making sure to communicate regularly with all of
your many stakeholders. Create a marketing plan... and follow it!! To achieve maximum success with your
program, you'll want to continually sell to all groups: executives, managers, employees. Your approach
will probably differ substantially for each audience. Talk about the unique benefits each group will realize
by adopting e-Learning. Finally, don't forget to bring the other members of your training and IT
departments into the fold. E-learning may be seen as mainstream today, but there are still a surprising
number of hold-outs.
Gerri Bara
MindLeaders
#453: e-Learning Is Just Another Way
Clearly communicate why the move to e-Learning is necessary and why it will be used. One possible, albeit
obvious, reason is that a decrease in available travel funds makes classroom training virtually impossible.
Emphasize that e-Learning is the most cost-efficient, most effective means of providing the same learning
curriculum to staff at multiple locations. Assure that the message of the learning will not be lost in the new learning
media. Remind learners that the learning objectives are the same as they would be in the classroom.
William Sotak
Centers for Medicare & Medicaid Services
#454: Square One
Focus on the learner and how this training will support the "business" in your communications.
Edward C. Papke
U.S. Army Air Defense School
#455: Tell Them & Tell Them Again
If you have an e-Learning vendor and the vendor periodically adds new courses to the catalog, send out a
marketing piece to your audience. It not only informs them of the update, but reminds them that the e-
Learning opportunity is out there, waiting for them to take advantage of it.
Alexis Bernard
Northern Trust
701 e-Learning Tips by The MASIE Center www.masie.com 90