147 pages pdf - ICT Digital Literacy

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High Signal/Low Noise – Promoting Learning Like A Pro! #456: Market Like You Mean It Every learning initiative should be accompanied by a Marketing Plan --a real plan that addresses messaging, media, and metrics (for the Marketing Plan, not the learning.). For those with no marketing experience, consult your company's marketing guru. What better way to break down silos. For packaging, write the plan up using one of the very inexpensive Marketing Plan CDs available on the market. Dean Brown ACT, Inc. #457: Communicate & Link To Ongoing Events I found that you need continuous communication to keep employees using e-Learning. The communications need to be timely and relevant. For example, if you have an e-Learning offering around budget time, when everyone is beginning to think about the budget planning process for the coming year, you should send out a link to the e-Learning offering. A full year Communication/Marketing plan is essential. Barbara Testa Fleet #458: To Credit Or Not To Credit? Prior to posting any content, make a clear distinction between online learning versus online information. And be sure to clear up if students are to get credit for completing the course (in which case they may need to go through the entire module and complete the quiz) and/or if the course can be also used as an information resource (in which case they may not receive any training credit for reviewing the content.) Michael Kwidzinski Goldman, Sachs & Co. #459: Enthusiasm is Contagious Be a role model. Take the courses yourself. Talk with others about a couple of the specific things you've learned, how you've become more productive as a result of your new knowledge, how you are better able to do your job. Gerri Bara MindLeaders #460: Meet Live Know your audience. It is very helpful to meet with them in person to aid the communications process. And it is OK to say, "I don't know, but I'll look into this." Cynthia Eisel FedEx #461: Consistency Consistently Create a brand name that reflects the program intent; Ensure a consistent approach and level of quality to the sessions; Offer sessions at consistent times (e.g. day of week, time of day); Leverage consistent course design (e.g. balance of lecture, casework, use of interaction tools); Maintain consistent program duration. Lynne G. White Accenture #462: Communicate It And They Will Come Creating the e-Learning is only a part of success. Good communication and deployment plans are critical to success even if you have the best designed e-Learning. Build it and they will come is not true ! Patricia A Smorkol CNA Insurance 701 e-Learning Tips by The MASIE Center www.masie.com 92
High Signal/Low Noise – Promoting Learning Like A Pro! #463: Announce Your Rollout In Different Ways When working in the corporate environment, do not solely depend upon email for distribution. Provide voicemail and hardcopy announcements of the rollout too. Michelle LeBlanc Blair John Wiley & Sons, Inc. #464: Get Participants On Your Side Communicate the challenges of technology, explain that you are trying new things in new ways, explain that there may be glitches but you have a backup plan. They will understand that sometimes things don't go right. What they don't understand is not being prepared for when things DO go wrong. Ken Seemann Nextel Communications #465: Provide Contact Info Make e-Learning sound progressive, fun, and time-saving - everyone welcomes that. And provide a phone number or email address for questions or clarifications. Learners like to know there's a real, live person somewhere in this mix. Karen Bullock Golden Valley Memorial Hospital #466: Don't Just Hope, Market If you build it, they will not just suddenly come. You have to market e-Learning, tie it to business goals and strategies, professional development career paths, or human capital strategies. You also have to assign accountability for the resulting learning objectives to the managers or the students themselves. The worse thing for a company implementing e-Learning strategies for the first time is to buy or build a large catalog and hope that people within their organization will just be excited and sign up for the courses on their own. All e-Learning implementations should include a strong internal Marketing Plan. Bartholomew Jae Acadient, Inc. #467: Market in Parallel to Classroom Announce and market e-Learning much the same way your company announces training now. Follow the training culture in place - if you have a class coordinator for training, use one for e-Learning too. Just as with live classroom, touch base with the students, only do so by email. Ask them how they are doing. Do this as an individual email and not a group version to the whole class. Or say you noticed that they have not started the course, could you help in any way. Set a time limit for completion. Provide a means of help and a little hand holding. Once the student has met the requirement, see if they are interested in something else in the catalog for self improvement, and give it to them as a reward. Also ask for some feedback when the course is finished. Paul L. Nenninger PLN Consulting #468: Shout It From The Rooftops Evangelize e-Learning from the top down and actively market internal achievements. Gary Duffield Xpertise Training Limited #469: Keep Management Informed To Retain Buy-In To maintain management buy-in, make sure to obtain feedback from key players during the development stages and inform them of your progress. Darren W. Hood Galaxy Plus Credit Union System 701 e-Learning Tips by The MASIE Center www.masie.com 93
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