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costs that communities confront when fracking comes to town – costs to<br />

<strong>the</strong>ir essential character and quality <strong>of</strong> life.<br />

“Promised Land” is set in a small farming town that is almost<br />

certainly meant to be in Pennsylvania, where it was filmed. Pennsylvania<br />

is a hotbed <strong>of</strong> fracking activity and has become <strong>the</strong> poster child for all that<br />

can go wrong when a state decides to let <strong>the</strong> frackers in before fully<br />

considering <strong>the</strong> risks and putting safeguards in place.<br />

But “Promised Land” isn’t really about that aspect <strong>of</strong> fracking –<br />

important as it is. Instead, <strong>the</strong> movie is concerned with <strong>the</strong> Hobson’s<br />

choice that many communities face when <strong>the</strong> oil and gas industry comes to<br />

town. Is <strong>the</strong> prospect <strong>of</strong> speculative economic gain worth sacrificing your<br />

hometown’s traditional rural/agricultural character and bucolic<br />

landscapes? Because no matter where one stands in regards to <strong>the</strong> debate<br />

about fracking’s potential environmental and public health threats, <strong>the</strong>re is<br />

no question that oil and gas development is a heavy industrial activity –<br />

one exemplified by extraordinary levels <strong>of</strong> heavy truck traffic, noise, dust<br />

and visual assaults. It is also one accompanied by a significant influx <strong>of</strong><br />

transient out-<strong>of</strong>-state workers, and frequently characterized by <strong>the</strong><br />

standard boom-and-bust cycles <strong>of</strong> fossil fuel development.<br />

These are not impacts that can be addressed through better rules or<br />

tighter enforcement by state governments (though both are certainly<br />

necessary to address <strong>the</strong> wide range <strong>of</strong> environmental and health threats<br />

posed by fracking). Ra<strong>the</strong>r, <strong>the</strong>se community impacts are inherent in <strong>the</strong><br />

nature <strong>of</strong> oil and gas development.<br />

As “Promised Land” powerfully depicts on <strong>the</strong> strength <strong>of</strong> <strong>the</strong> actors'<br />

performances and gorgeous cinematography, all <strong>of</strong> this adds up to a choice<br />

for <strong>the</strong> towns in fracking’s path as to whe<strong>the</strong>r to take a gamble on what is,<br />

inevitably, an utterly transformational industry.<br />

This is not to deny that many communities are, like <strong>the</strong> one<br />

represented in <strong>the</strong> film, facing severe economic straits. But what we as a<br />

society should be giving such communities are real options for clean,<br />

long-term, stable economic growth, such as policies that revitalize<br />

sustainable agriculture and encourage renewable energy development.

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