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Schoeck_2010_EnvyATheoryOfSocialBehaviour.pdf

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'GIVE US THIS DAY OUR DAILY BREAD' 379<br />

they pour away the dregs from a brandy glass as they would do if they<br />

threw away milk or bread. For this is an irrational inhibition. At this very<br />

moment, a glass of water might save the life of someone somewhere in<br />

the world, yet no one is worried by the equivalent of a hundred glasses of<br />

water going unused down the drain. We are afraid and ashamed of<br />

destroying the symbol, not the substance. Perhaps religious conceptions<br />

are also involved. ('Give us this day our daily bread' ... ) But again,<br />

religions have succeeded in placing a taboo, for hygienic reasons, on<br />

foodstuffs that are inherently agreeable, such as the meat of hoofed<br />

animals. Neither in the Old or the New Testament is there, to my<br />

knowledge, any rule that encourages the consumption of any kind of<br />

food when once its condition is in doubt. The cultures which gave birth<br />

to these writings were far too concerned with the danger of food<br />

poisoning for such a precept to be likely. Evidently we interpose a<br />

seemingly religious commandment in order to disguise our irrational<br />

inhibition.<br />

The uncomfortable sense of guilt that comes over us when we have to<br />

throwaway stale food-or even fresh food, if we happen to be going<br />

away for a long time-has nothing to do with any particular economic<br />

system, though a system's critics will happily exploit it if they want to<br />

confuse us morally. It is a peculiar feeling which has caused many to<br />

scratch their heads in vain.<br />

In October 1959 the Stuttgarter Zeitung printed an article entitled<br />

'Bread and Machines.' This ran: 'Prosperity, according to the implacable<br />

critics of our way of life, is not good for morality; this they set<br />

out to prove by means of all manner of horror stories ... '-the one, for<br />

example, about the 'dry roll somebody left on a park bench. ' The writer<br />

of the article counters the argument by citing the result of an opinion poll<br />

made in 1959, when people were asked: 'Is it right for a bachelor or a<br />

professional woman to throwaway stale bread?' (It is significant, incidentally,<br />

that the opinion seekers only dared to put a question with a<br />

built-in eJS,cuse. Clearly, no family ought ever to throw anything away.) Of<br />

100 adults, only 21 condoned such behaviour in bachelors, and only 14<br />

per cent in professional women. From this the article concludes:<br />

What we have before us is clearly an almost intact moral survival<br />

unimpaired either by industrialization or by the resulting overproduction of<br />

consumer goods of all kinds. The average consumer, on the other hand, had

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