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ESTONIAN ENVIRONMENTAL REVIEW 2009

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12. Environmental<br />

management tools<br />

There has been a great increase in interest in environmental topics in recent years. When resolving<br />

environment-related matters, companies and organizations must take into consideration increasingly<br />

stringent legal acts and more demanding consumers. Environmental management systems, such<br />

as EMAS and ISO 14001, are used by service providers or merchants to prove that these organizations<br />

or companies avoid activities that may cause environmental problems. Various eco-labels are<br />

created so that environmentally friendly products and services could be distinguished from others.<br />

As of the beginning of <strong>2009</strong>, 269 companies had been certified in accordance with the ISO 14001<br />

standard in Estonia, and two companies held registration certificates pursuant to the EMAS regulation.<br />

In addition to the goods of foreign producers, a product made by an Estonian company and<br />

sold domestically also bears the European Community eco-label – one of the eco-labels with the<br />

strictest requirements – AS Eskaro’s ceiling paint Primo 2<br />

12.1. Legal background<br />

In 2004, Estonian organizations became eligible to<br />

join the European Community’s eco-management and<br />

audit scheme (EMAS) and the European Community’s<br />

eco-label award scheme. Initially, EMAS was established<br />

in 1992 by regulation no. 1836/93 of European Parliament<br />

and of the Council, which was meant only for the<br />

industrial sector, but regulation no. 761/2001 of 2001<br />

expanded EMAS, allowing organizations in other sectors<br />

to join the system. The awarding of the Community<br />

eco-label is governed by regulation no. 1980/2000 of the<br />

European Parliament and of the Council of 17 July 2000.<br />

Pursuant to the Environmental Impact Assessment and<br />

Environmental Management System Act, the competent<br />

body for the EMAS and eco-label is the Ministry of the<br />

Environment; the functions of the body are performed<br />

by the Estonian Environment Information Centre, which<br />

deals with registration of organizations pursuant to the<br />

requirements of the EMAS regulation and issues the<br />

authorization to use the Community eco-label.<br />

12.2. Environmental<br />

management systems<br />

One option for organizing and improving the environment-related<br />

activity of a company or organization in a<br />

planned manner is to implement various environmental<br />

management systems. An environmental management<br />

system is part of the general management of an organization,<br />

the goal of which is to verify, reduce and prevent<br />

negative impact to the environment arising from the<br />

organization’s activity. An environmental management<br />

system may be implemented either formally – by applying<br />

for the respective certificate or non-formally – by<br />

performing specific environment-related functions.<br />

Enterprises are showing increasing interest in implementing<br />

environmental management measures related<br />

to a product or service – for instance, product development<br />

is taking into account the principles of eco-labels,<br />

eco-design A and lifecycle assessment B .<br />

Certainly yet another key influence is the fact that<br />

society is becoming increasingly environmentally conscious.<br />

When making their consumer decisions, many<br />

consumers think about whether a good or service is<br />

environmentally safe and harmless to the health and<br />

they expect manufacturers to provide information on this<br />

aspect. Nor can the media’s increasing interest in covering<br />

environmental topics be underestimated. Promoting and<br />

publicizing companies’ environment-related progress<br />

and environmentally friendly goods to the public and<br />

business partners are important for winning trust and<br />

achieving a good reputation.<br />

174<br />

A<br />

Ecodesign (aka environmentally clean design) – prevention and reduction of environmental impact that may arise throughout the product’s life cycle – already in the phase of<br />

planning/designing the good or service<br />

B<br />

Life cycle – chain of consecutive and interrelated stages of a product, the so-called lifetime of the product from “cradle to grave”. The product life cycle begins with the selection of<br />

the materials used to manufatcture the product, consumption and production of energy resources until the use of the project, waste handling and final

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