VitrA Çağdaş Mimarlık Dizisi - Arkitera

The Çeşme 7800 project was developed with a design approach that pays heed to the
influences of new identities and contemporary mass formation on existing concepts.
In order to leave the wide beach and the natural landscape as undisturbed as possible,
the main mass has been placed closer to the back border defined by the road.
By means of the inner street that lends order to both the vertical and the horizontal
circulation, the five storey linear block has been given a double façade. Shielded by
the landscape in this way, the building has been designed to remain unobtrusive, thus
avoiding the burden of conceptual discussions of style in architecture. The two different
wind/sun break systems designed for the northern and southern façades are the most
important components for the exterior perception of the building. The units recessed
on top of each other include terrace gardens on both sides.
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The popularity of Çeşme began when regular transportation service was established in
order to make use of natural thermal resources in the Ilıca Area in the 1940s. Çeşme
Beach House Cooperatives (Şantiye Evleri) were constructed in 1955 and the popularity
became permanent, causing the Çeşme region to be considered a summer alternative
to Izmir. When Altınyunus Holiday Camp and Marina in the Boyalık Area, one of the biggest
tourism investments in Turkey at the time, was opened in 1974, the region began
to be known nationwide. Despite this recognition, easy transportation to this region
was not provided until 1996, when the Izmir-Çeşme highway was completed. Thanks
to this, Çeşme developed very quickly in the 1990s, causing the whole peninsula to be
packed with secondary residences and small scale tourism facilities. Bodrum underwent
this transformation in the 1970s whereas Kuşadası underwent it in 1980s. Easy
transportation to Izmir’s Adnan Menderes Airport and developments in the aviation
sector increased the demand for tourism facilities in Çeşme, which has become a local
and foreign tourism destination. In 2004, Çeşme together with the Alaçatı Region was
declared a “Culture and Tourism Preservation and Development Region”, causing large
scale enterprises to take notice of the virgin coastline of this peninsula.
Large scale hotels created for mass tourism in the area had been facing problems with
not being effectively run, while boutique hotels had been facing similar problems of
overcrowding. 7800 Çeşme Residences and Hotel addresses these issues by having a
broader set up and two different operation models, much like other hotel and residences
that have cropped up recently. The building has 42 residences of 10 different types that
serve as hotels. This building can be seen as a new endeavor in hotel typology due to
its extraordinary set up with both temporary and permanent accomodation units in
the same structure. The six-storey facility caters to customers searching for luxury and
comfort in Çeşme, and the final product is quite different from the other hotels on the
Boyalık Coast, with a receding/rising structure and timber covered flooring making the
building seem smaller that it really is.
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