UC Davis General Catalog, 2006-2008 - General Catalog - UC Davis

176 Communication
105. Semantic and Pragmatic Functions of
Language (4)
Lecture—4 hours. Prerequisite: course 115. The role
of language in shaping attitudes and perceptions of
self and others. The use and abuse of verbal symbols
in communicative situations. Concepts of meaning in
discourse. GE credit: SocSci.—II, III. Creveling
134. Interpersonal Communication (4)
Lecture—4 hours. Prerequisite: course 1 or 3, or the
equivalent. Communication between two individuals
in social and task settings. One-to-one communication,
verbal and nonverbal, in developing relationships.
Consideration of theory and research on
relevant variables such as shyness, self-disclosure,
reciprocity, games, and conflict. GE credit: Soc-
Sci.—I, II, III. Hughes, Motley y
135. Nonverbal Communication (4)
Lecture—4 hours. Examination of the interaction
between nonverbal communication and verbal communication
channels in influencing outcomes in interpersonal
and mass mediated communication
contexts. Underlying functions served by nonverbal
communication will also be considered. GE credit:
SocSci, Div.—I, II, III. Berger
136. Organizational Communication (4)
Lecture—4 hours. Examines communication in various
organizational situations. Focuses on the use of
effective communication strategies for achieving
organizational and individual goals. Emphasis is
placed on identifying and amending ineffective communication
within organizations. GE credit: Soc-
Sci.—I, II. Creveling
138. Communication and Cognition (4)
Lecture/discussion—4 hours. Prerequisite: upper
division standing. Relationship between communication
and cognition. Models of discourse comprehension
and production, the influence of language
attitudes on social judgments, and the effects of information
processing on decision making are explored.
GE credit: SocSci.—I, II, III. Berger
140. The Media Industry (4)
Lecture/discussion—4 hours. Examines the economic,
social, and political forces that shape media
content. Topics include the historical evolution of the
print and broadcast media; emerging technologies,
including the Internet and interactive media; the globalization
of the industry; patterns of media ownership.
GE credit: SocSci—I, II, III. Theobald
141. Media Effects: Theory and Research
(4)
Lecture/discussion—4 hours. Prerequisite: course
115 or the equivalent; course 140 recommended.
Social scientific studies of the effects of mass media
messages on audience members’ actions, attitudes,
beliefs, and emotions. Topics include the cognitive
processing of media messages, television violence,
political socialization, cultivation of beliefs, agendasetting,
and the impact of new technologies. GE
credit: SocSci.—I, II, III. Taylor
142. News Policies, Practices and Effects (4)
Lecture—4 hours. Exploration of processes and constraints
in the gathering, editing, and reporting of
news. Examination of studies on the effects of news,
contemporary challenges to news reporting presented
by new technologies, and the relationship of
news to other social institutions. GE credit: SocSci.—
I, II, III. Theobald
143. Analysis of Media Messages (4)
Lecture—1 hour; discussion—2 hours; term paper.
Prerequisite: courses 140 and 141 recommended.
Examination of alternative approaches to the analysis,
interpretation, and evaluation of media messages,
including those disseminated through
broadcasting, print, and new technologies. Both
content analytic and interpretive approaches covered.
GE credit: SocSci, Wrt.—I, II, III. Theobald
144. Media Entertainment (4)
Lecture/discussion—4 hours. Prerequisite: course
102; course 141 recommended. Effects and appeal
of media entertainment, emphasizing emotional
reactions. Topics include key concepts of entertainment
research such as mood management, and the
respective features and emotional/social-psychological
effects of genres such as comedy, mystery,
thriller, sports, music, horror, and erotica.—III. (III.)
146. Communication Campaigns (4)
Lecture/discussion—3 hours; term paper. Strategic
uses of media and interpersonal communication
channels in health, environmental advocacy, and
political campaigns. Emphasis is on general principles
relevant to most campaign types, including public
information, social marketing, and media
advocacy campaigns. Not open for credit to students
who have completed course 160. GE credit:
SocSci.—I, III.
152. Theories of Persuasion (4)
Lecture—4 hours. Prerequisite: course 115. Survey
of communication and social psychological theories
of persuasion. Examination of influence tactics and
message design. Contexts of application include
product advertising, propaganda campaigns, and
health promotion. GE credit: SocSci.—I, II, III. Bell
165. Media and Health (4)
Lecture/discussion—3 hours; term paper. Prerequisite:
course 115 or the equivalent. Content and
effects of messages in news, entertainment, and
advertising. Topics include health news reporting;
portrayals of disease, disability, death and healthrelated
behaviors; representations of health professionals;
promotion of drugs and other health products;
tobacco and alcohol advertising. GE credit:
SocSci.—I, III.
170. Communication, Technology, and
Society (4)
Lecture/discussion—4 hours. Prerequisite: course
114, 115, and upper division standing. Survey of
how communication technologies transform our lives
at the individual and society levels. Topics include
human-computer interaction; the effects of communication
technologies in education, health and business;
and social and political implications of
technological development. GE credit: SocSci.—I. II.
Lee
172. Computer-Mediated Communication
(4)
Lecture/discussion—3 hours; term paper. Prerequisite:
course 101 and 102. Uses and impacts of computer-mediated
communication. Theories and
research findings pertaining to how computer-mediation
affects various aspects of human interaction
including impression formation, development of personal
relationships, group decision making, collaborative
work, and community building.—II, III. Lee
180. Current Topics in Communication (4)
Seminar—4 hours. Prerequisite: upper division
standing with a major in Communication or consent
of instructor. Group study of a special topic in communication.
May be repeated once for credit. Enrollment
limited.
189A. Proseminar in Social Interaction (4)
Seminar—3 hours; term paper. Prerequisite: course
114 and 115. Reading, discussion, research, and
writing on a selected topic in the specialty of social
interaction. Potential topics include relationship initiation,
maintenance, and deterioration; communication
failure; nonverbal communication;
conversational management; semantics and pragmatics
of language; and family/marital communication.
May be repeated for credit when topic differs.
Offered in alternate years. GE credit: SocSci, Wrt.—
III.
189B. Proseminar in Mass Communication
(4)
Seminar—3 hours; term paper. Prerequisite: course
114 and 115. Reading, discussion, research, and
writing on a selected topic in the specialty of mass
communication. Potential topics include, agenda-setting,
the cultivation of beliefs, television violence,
media portrayals of underprivileged groups, mediated
political discourse, interactive technologies,
and international/global communications. May be
repeated for credit when topic differs. Offered in
alternate years. GE credit: SocSci, Wrt.—I.
189C. Proseminar in Health Communication
(4)
Seminar—3 hours; term paper. Prerequisite: course
114 and 115. Reading, discussion, research, and
writing on a selected topic in health communication.
Potential topics include health communication design
and evaluation, media advocacy, physician-patient
interaction, uses of communication technologies in
health settings, and health-related advertising. May
be repeated for credit when topic differs. Offered in
alternate years. GE credit: SocSci, Wrt.
189D. Proseminar in Organizational
Communication (4)
Seminar—3 hours; term paper. Prerequisite: course
114 and 115. Reading, discussion, research, and
writing on a selected topic in the specialty of organizational
communication. Potential topics include
power and influence, organizational conflict and its
resolution, mediation, bargaining and negotiation,
superior-subordinate interaction, leadership styles,
and inter-organizational communication. May be
repeated for credit when topic differs. Offered in
alternate years. GE credit: SocSci, Wrt
192. Internship in Communication (1-6)
Internship—3-18 hours. Prerequisite: communication
major who has completed 20 units of upper division
communication courses. Supervised work
experience requiring the application of communication
principles and strategies or the evaluation of
communication practices in a professional setting.
Relevant experiences include public relations, advertising,
sales, human resources, health promotion,
political campaigns, journalism, and broadcasting.
May be repeated up to 6 units of credit. (P/NP grading
only.)
194H. Senior Honors Thesis (4)
Seminar—1 hour; individual tutoring on research
project—3 hours. Prerequisite: senior standing and
approval by Honors Committee. Directed reading,
research, and writing culminating in the preparation
of honors thesis under direction of faculty adviser.
197T. Tutoring in Communication (2-4)
Seminar—1-2 hours; laboratory—1-2 hours. Prerequisite:
upper division standing with major in Communication
and consent of Department Chairperson.
Tutoring in undergraduate Communication courses,
including leadership of discussion groups affiliated
with departmental courses. May be repeated for
credit up to a total of six units. (P/NP grading only.)
198. Directed Group Study (1-5)
Prerequisite: consent of instructor. (P/NP grading
only.)
199. Special Study for Advanced
Undergraduates (1-5)
(P/NP grading only.)
Graduate Courses
201. Theoretical Perspectives on Strategic
Communication (4)
Seminar—4 hours. Prerequisite: graduate standing;
consent of instructor. Explores the intentional use of
discourse and nonverbal behavior to reach goals.
Explores theories and models that elucidate the processes
that enable the realization of intentions in
message plans and discourse.—I. (I.) Berger
202. Communication Theory Construction
(4)
Seminar—4 hours. Prerequisite: consent of instructor;
graduate standing. Alternative meta-theoretical
perspectives for theory generation in communication
inquiry. Processes of construct explication, operationalization
and theory construction. Emphasis on the
critique of extant communication theories and the
development of theory construction skills. Not
offered every year.—III. Berger
210. Evaluation of Communication Effects
(4)
Lecture—4 hours. Prerequisite: graduate standing;
one course in Inferential Statistics; consent of instructor.
Research methods for understanding communication
effects, including the outcomes of
communication interventions. Issues to be examined
Quarter Offered: I=Fall, II=Winter, III=Spring, IV=Summer; 2007-2008 offering in parentheses
General Education (GE) credit: ArtHum=Arts and Humanities; SciEng=Science and Engineering; SocSci=Social Sciences; Div=Social-Cultural Diversity; Wrt=Writing Experience