69249454-chandler-semiotics

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CONTENTS ix 1 2 3 4 5 6 7 8222 9 10 1 2 3 4 5 6 7 8 9 20 1222 2 3 4 5 6 7 8 9 30 1 2 3 4 5 6 7222 5 Codes 147 Types of codes 148 Perceptual codes 151 Social codes 153 Textual codes 157 Codes of realism 160 Invisible editing 165 Broadcast and narrowcast codes 170 Interaction of textual codes 171 Codification171 6 Textual interactions 175 Models of communication 175 The positioning of the subject 186 Modes of address 190 Reading positions 194 Intertextuality 197 Problematizing authorship 198 Reading as rewriting 200 No text is an island 201 Intratextuality 203 Bricolage 205 Types and degrees of intertextuality 206 7 Prospect and retrospect 211 Structuralist <strong>semiotics</strong> 212 Poststructuralist <strong>semiotics</strong> 217 Methodologies 221 An ecological and multimodal approach 223 Appendix: key figures and schools 227 Going further 235 Glossary 243 Bibliography 265 Index 293
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Page 9: viii CONTENTS Iconic mode 40 Indexi
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Page 17 and 18: xvi PREFACE ‘realist’ (by which
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Page 21 and 22: 2 SEMIOTICS: THE BASICS and photogr
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Page 34 and 35: MODELS OF THE SIGN 15 1 2 3 4 5 6 7
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MODELS OF THE SIGN 41 1 2 3 4 5 6 7
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60 SEMIOTICS: THE BASICS NAMING THI
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62 SEMIOTICS: THE BASICS be an exag
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64 SEMIOTICS: THE BASICS constructe
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66 SEMIOTICS: THE BASICS corner of
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68 SEMIOTICS: THE BASICS and an ove
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70 SEMIOTICS: THE BASICS (or any re
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72 SEMIOTICS: THE BASICS language-u
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74 SEMIOTICS: THE BASICS to be able
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76 SEMIOTICS: THE BASICS literates
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78 SEMIOTICS: THE BASICS to accept
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80 SEMIOTICS: THE BASICS systems, d
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82 SEMIOTICS: THE BASICS ask, ‘Wh
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84 SEMIOTICS: THE BASICS the girl m
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86 SEMIOTICS: THE BASICS created by
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88 SEMIOTICS: THE BASICS from a spe
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90 SEMIOTICS: THE BASICS test can i
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92 SEMIOTICS: THE BASICS Largely th
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94 SEMIOTICS: THE BASICS opposition
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96 SEMIOTICS: THE BASICS the ‘sec
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98 SEMIOTICS: THE BASICS young-old)
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100 SEMIOTICS: THE BASICS extraling
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102 SEMIOTICS: THE BASICS universal
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104 SEMIOTICS: THE BASICS towards t
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106 SEMIOTICS: THE BASICS namely, f
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108 SEMIOTICS: THE BASICS translati
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110 SEMIOTICS: THE BASICS principle
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112 SEMIOTICS: THE BASICS generally
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114 SEMIOTICS: THE BASICS SEQUENTIA
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116 SEMIOTICS: THE BASICS seem to b
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118 SEMIOTICS: THE BASICS suggestio
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120 SEMIOTICS: THE BASICS allowance
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CHALLENGING THE LITERAL 125 1 2 3 4
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148 SEMIOTICS: THE BASICS conventio
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150 SEMIOTICS: THE BASICS TEXTUAL C
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152 SEMIOTICS: THE BASICS • symme
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154 SEMIOTICS: THE BASICS the passi
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156 SEMIOTICS: THE BASICS age, that
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158 SEMIOTICS: THE BASICS codes do
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160 SEMIOTICS: THE BASICS Some film
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162 SEMIOTICS: THE BASICS are both
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164 SEMIOTICS: THE BASICS the chara
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166 SEMIOTICS: THE BASICS in bed, s
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168 SEMIOTICS: THE BASICS differ in
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170 SEMIOTICS: THE BASICS Sound can
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172 SEMIOTICS: THE BASICS In the co
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TEXTUAL INTERACTIONS 177 1 2 3 4 5
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212 SEMIOTICS: THE BASICS were outl
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214 SEMIOTICS: THE BASICS stances u
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216 SEMIOTICS: THE BASICS explicit
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218 SEMIOTICS: THE BASICS social ch
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220 SEMIOTICS: THE BASICS retired f
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222 SEMIOTICS: THE BASICS make no a
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224 SEMIOTICS: THE BASICS contribut
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APPENDIX 229 1 2 3 4 5 6 7 8222 9 1
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APPENDIX 231 1 2 3 4 5 6 7 8222 9 1
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APPENDIX 233 1 2 3 4 5 6 7 8222 9 1
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GOING FURTHER 237 1 2 3 4 5 6 7 822
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GOING FURTHER 239 1 2 3 4 5 6 7 822
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GOING FURTHER 241 1 2 3 4 5 6 7 822
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244 GLOSSARY grading on the same im
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246 GLOSSARY codification A histori
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248 GLOSSARY denotation The term re
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250 GLOSSARY empty signifier An ‘
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252 GLOSSARY the opposite meaning (
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254 GLOSSARY to it or closely assoc
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256 GLOSSARY oppositions, semantic
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258 GLOSSARY referential function S
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260 GLOSSARY sense In some semiotic
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262 GLOSSARY other - but there is n
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264 GLOSSARY equivalences, parallel
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266 BIBLIOGRAPHY Allport, Gordon W.
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268 BIBLIOGRAPHY Benthall, Jonathan
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270 BIBLIOGRAPHY Carlson, Marvin A.
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272 BIBLIOGRAPHY de Marinis, Marco
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274 BIBLIOGRAPHY Fiske, John (1982)
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276 BIBLIOGRAPHY Guiraud, Pierre (1
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278 BIBLIOGRAPHY Jakobson, Roman (1
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280 BIBLIOGRAPHY Jhally, Sut (1987)
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282 BIBLIOGRAPHY Lemke, Jay (1995)
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284 BIBLIOGRAPHY Meggs, Philip B. (
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286 BIBLIOGRAPHY Needham, Rodney (e
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288 BIBLIOGRAPHY Quinn, Michael L.
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290 BIBLIOGRAPHY Sonesson, Göran (
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292 BIBLIOGRAPHY Warner, Julian (19
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294 INDEX Argyle, Michael 154-5 Ari
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296 INDEX Corner, John 150 Coward,
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298 INDEX Hall, Edward T. 192-3 Hal
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300 INDEX Lyons, John 22, 33, 41-2,
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302 INDEX objectivity xv, 43, 52, 6
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304 INDEX rhetoric 88, 90, 100, 105
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306 INDEX telephone 104-5, 167, 179
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