INDEX 305 1 2 3 4 5 6 7 8222 9 10 1 2 3 4 5 6 7 8 9 20 1222 2 3 4 5 6 7 8 9 30 1 2 3 4 5 6 7222 75, 77, 100, 137, 261; see also absent signifiers, empty signifier, imaginary signifier, primacy of the signifier, transcendent(al) signified signifying practices 50, 77, 92, 185, 214, 220, 247, 259, 261 ‘sign of a sign’ (Derrida) 16 signum 260–61 Silverman, David and Brian Torode 54, 118 Silverman, Kaja 63, 84, 100–1, 139 similarity versus contiguity 42, 45, 131, 137, 230; see also contiguity, iconic mode, indexical mode simulacrum (Baudrillard) 81, 261 single articulation 244, 261 sites of struggle 10, 65, 212, 219 Slater, Don 217 Smith, Frank 178 social codes 149, 153–7, 169, 173, 177, 179, 218 social construction of reality see constructivism social determinism 9, 195 social <strong>semiotics</strong>, socio-<strong>semiotics</strong> 8, 10, 50, 64, 139, 185, 188, 195–6, 219–22, 241 sociolect 98 Socrates 23, 208 sound 2, 13–20, 22–4, 26, 34, 35–7, 39, 41, 47–8, 51–3, 74, 88, 120, 128, 159, 164, 169–70, 179, 205, 238, 244, 250, 260, 263 speech circuit (Saussure) 179–80 Sprat, Thomas 125 Stam, Robert 25, 169 Stoics 33, 35 structural: determinism 9; meaning 18 structuralism xiv–xv, 4–5, 8–10, 21, 29, 34–5, 37, 52, 55, 83–4, 88–9, 91–2, 100, 102, 109–10, 115–16, 118, 121, 135, 141–2, 147–9, 172–3, 178, 180, 184–8, 197–8, 212–18, 220–22, 225, 227–33, 236, 239, 244, 246, 251, 256–8, 262–3 structuration 197 Sturrock, John xvi, 21, 25, 63 subject 9, 93, 97, 99, 115, 155, 186–91, 194, 198, 216, 218, 230, 232, 250–1, 254, 262 subjectivism 10, 63, 65, 76, 78–9, 89, 93, 97, 99, 108, 121, 139, 167, 187, 190–1, 198, 216, 221, 262 suture 190 Sydney school 219–21 symbolic (Kristeva) 230 symbolic code (Barthes) 171 symbolic icon (Jakobson) 38, 44 symbolic mode 8, 35–9, 40–1, 44–8, 55, 63, 66, 70, 76, 79, 101, 113, 115, 127, 131, 139, 183, 213, 228, 247, 253–4, 262 symbolic order (Lacan) 93, 231 symbolism 53, 236 synchronic analysis 9–10, 45, 99, 102–3, 120, 141, 158, 177, 197, 215, 248, 262 synecdoche 132–4, 136, 228, 254, 262 syntactics 231 syntagm 83–7, 89–90, 99, 109–21, 137, 141, 147, 165, 190, 203, 205, 231, 246, 262–3 Tagg, John 27, 43–4, 68, 164, 218 Tapper, Richard 102 Tartu school 224, 231, 234 technological or media determinism 172
306 INDEX telephone 104–5, 167, 179 television 8, 37, 43, 55, 65–8, 77, 85, 101, 105, 111, 119–20, 133–4, 143, 158, 164–6, 169, 172, 185, 189–92, 195, 201, 203–5, 208–9, 213, 215, 223–4, 240, 248, 262 tenor (Richards) 127, 253 text, definition of 8, 263 textual analysis xv, 4, 56–7, 59, 83–121, 126, 138, 149, 197–208, 215–16, 221–3, 227, 229, 232–3, 247, 259, 263 textual codes 147, 150, 157–73, 176–8, 186, 189–91, 194–7, 213–14, 218, 243, 246–7, 249–50, 255, 256–7; see also aesthetic codes textual determinism 185, 188, 257 textual positioning see positioning of the subject theatre, drama and performance 168, 240 Thibault, Paul J. 32, 200, 220 ‘this is not a pipe’ (Magritte) 69–70 Threadgold, Terry 220 Thwaites, Tony 189–90, 194 Todorov, Tzvetan 2 tokens and types 39, 49–51, 52, 61, 263 transcendent(al) signified (Derrida) 80, 228, 252, 263 transcoding (Greimas) 72 transformation, structural 90, 102–3, 162–4, 206, 215, 229, 231, 263–4 translatability 7, 31, 35, 48–9, 54, 62, 72–3, 114–15, 152, 161, 178, 200 transmission model of communication 178–80, 184, 214, 243, 264 transparency 11, 17, 22, 35, 54, 63, 68, 73, 77–8, 81–2, 96, 124–5, 138, 154, 161, 164–5, 173, 178, 185, 189, 194, 213–14, 250–1, 253, 258, 263 triadic model of sign 29–30, 33, 35, 37, 255, 257, 259 Tripp, David 55, 65, 120, 220, 223 tropes 90, 123–37, 140, 145, 228, 249, 264 Trubetzkoy, Nikolai 233 Tuchman, Gaye 193 Tudor, Andrew 56–7 Tynyanov, Yuri 9, 232 types and tokens see tokens and types typography 128, 141, 238 unarticulated codes 264 universe of discourse 105, 182–3 univocality 191 unlimited semiosis 31, 80, 228, 264 unmarked categories see markedness untranslatability see translatability valorization 53–4, 100, 247 value of a sign (Saussure) 17, 19–21, 32, 34, 55, 84, 88, 95, 200, 264 Vega, Vanessa Hogan and Iván Rodrigo Mendizábal xvii vehicle in metaphor (Richards) 127, 253 vehicle, sign see sign vehicle Vico, Giambattista 129, 136 visual art 40, 45, 48, 50, 70, 99, 131, 138, 143, 160–2, 177, 201, 214, 229, 240 Voloshinov, Valentin N. 9–10, 52, 54, 139, 200, 214, 234, 254 von Leibniz, Gottfried Wilhelm 33
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viii CONTENTS Iconic mode 40 Indexi
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PREFACE xv 1 2 3 4 5 6 7 8222 9 10
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14 SEMIOTICS: THE BASICS THE SAUSSU
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228 APPENDIX Brøndal, Viggo See Co
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236 GOING FURTHER The main works of
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