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ACKNOWLEDGEMENTS<br />

The original online text might not have found its way into print if<br />

it were not for the unsolicited encouragement to publish which I<br />

received from the philosopher Anthony C. Grayling of Birkbeck<br />

College, University of London, to whom I am particularly grateful.<br />

Special thanks go to my linguist colleagues Bob Morris Jones and<br />

Marilyn Martin-Jones for their continued support and encouragement<br />

throughout the evolution of this text and of its author. I would<br />

also like to thank Vanessa Hogan Vega and Iván Rodrigo Mendizábal<br />

for producing a Spanish translation of an early online version<br />

(Chandler 1998), and Maria Constantopoulou of the Athens University<br />

of Economics and Business for the Greek translation of the<br />

online version and for several invitations to teach summer schools<br />

in Greece for MSc students of Marketing and Communication. The<br />

development of both editions of the book has benefited from the<br />

useful comments of a number of reviewers (although it was not<br />

always possible to address all of their sometimes conflicting points).<br />

Special thanks for helpful reviews are due to Juan A. Prieto-Pablos

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