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69249454-chandler-semiotics

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1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8222<br />

9<br />

10<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

9<br />

20<br />

1222<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

9<br />

30<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7222<br />

aberrant decoding (Eco) 158, 186,<br />

228, 243, 257<br />

Abrams, Meyer H. 104, 238<br />

absent signifiers 72, 84, 87–8, 95,<br />

108, 134, 141, 243, 247, 251<br />

address, modes of see modes of<br />

address<br />

addresser and addressee (Jakobson)<br />

180–1, 184, 186, 192, 194, 243,<br />

250<br />

advertising xviii, 21, 49, 90, 101,<br />

104–5, 113, 128, 131, 133, 144,<br />

186–7, 197, 202–4, 236–7<br />

aesthetic codes 67–8, 78, 103–4,<br />

127, 135, 150, 161, 172, 198<br />

Albertus Magnus 14<br />

Alcoff, Linda 133<br />

Alexander, Monty 105, 172<br />

alignment 100–6<br />

‘all grammars leak’ (Sapir) 82<br />

Allport, Gordon W. 90<br />

INDEX<br />

Althusser, Louis 27, 139, 188, 198,<br />

251<br />

Altman, Rick 169<br />

‘always-already given’ 100, 151,<br />

198, 200<br />

analogical thinking (Lévi-Strauss)<br />

101–3<br />

analogue codes 47–9, 91, 138, 149,<br />

162, 164, 193, 213, 244<br />

analogue oppositions 91, 243–4<br />

analogy 5, 19–20, 39–40, 42, 51,<br />

101–3, 117, 119–20, 125, 140,<br />

145, 148, 168–9<br />

anchorage (Barthes) 70, 79, 193,<br />

204, 225, 244<br />

Ang, Ien 67<br />

arbitrariness 19, 22–8, 35–47, 63,<br />

68, 73–6, 78, 129, 139, 145, 148,<br />

157, 162, 165, 168, 212–15, 219,<br />

230, 244, 247, 258, 262<br />

architecture xiv, 5, 148, 237

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