1 2 3 4 5 6 7 8222 9 10 1 2 3 4 5 6 7 8 9 20 1222 2 3 4 5 6 7 8 9 30 1 2 3 4 5 6 7222 aberrant decoding (Eco) 158, 186, 228, 243, 257 Abrams, Meyer H. 104, 238 absent signifiers 72, 84, 87–8, 95, 108, 134, 141, 243, 247, 251 address, modes of see modes of address addresser and addressee (Jakobson) 180–1, 184, 186, 192, 194, 243, 250 advertising xviii, 21, 49, 90, 101, 104–5, 113, 128, 131, 133, 144, 186–7, 197, 202–4, 236–7 aesthetic codes 67–8, 78, 103–4, 127, 135, 150, 161, 172, 198 Albertus Magnus 14 Alcoff, Linda 133 Alexander, Monty 105, 172 alignment 100–6 ‘all grammars leak’ (Sapir) 82 Allport, Gordon W. 90 INDEX Althusser, Louis 27, 139, 188, 198, 251 Altman, Rick 169 ‘always-already given’ 100, 151, 198, 200 analogical thinking (Lévi-Strauss) 101–3 analogue codes 47–9, 91, 138, 149, 162, 164, 193, 213, 244 analogue oppositions 91, 243–4 analogy 5, 19–20, 39–40, 42, 51, 101–3, 117, 119–20, 125, 140, 145, 148, 168–9 anchorage (Barthes) 70, 79, 193, 204, 225, 244 Ang, Ien 67 arbitrariness 19, 22–8, 35–47, 63, 68, 73–6, 78, 129, 139, 145, 148, 157, 162, 165, 168, 212–15, 219, 230, 244, 247, 258, 262 architecture xiv, 5, 148, 237
294 INDEX Argyle, Michael 154–5 Aristotle 23, 33, 92, 102 Augustine, St 14, 34, 36, 255 articulation xviii, 6–7, 244, 249, 258, 261–2, 264 associative relations (Saussure) 17, 84–5, 87, 141, 244 authorial intention see intentional fallacy axes of selection and combination see selection and combination Bacon, Francis v, 33 Baggaley, Jon and Steve Duck 56–7 Bakhtin, Mikhail 33, 200, 234 bar, the 15, 17, 24 Bateson, Gregory 227 Barthes, Roland 5, 8, 79, 86–7, 89, 91, 105, 114, 116, 125, 133, 138–40, 143–5, 162–4, 171, 198–9, 200, 204, 208, 211, 214–19, 224–5, 227, 229, 231–4, 236, 244, 246–7, 254–5, 256–7, 259, 264 Baskin, Wade 235 Baudrillard, Jean 80–1, 259, 261 Bazin, André 67 Belsey, Catherine 76–7, 160 Benjamin, Walter 50 Bennett, Tony 201 Benveniste, Émile 5, 224 Berger, John 161, 162 Berger, Peter 155 Bernstein, Basil 153–4, 170 Bignell, Jonathan 161 binarism or dualism 34, 56, 90, 95, 98–9, 102, 137, 244–5 binary oppositions 34, 45, 87, 90, 92–3, 98, 100–3, 106–7, 118, 134, 142, 144–5, 158, 229–31, 245, 254, 256, 259 Boethius 33 Bogatyrev, Petr 231–2 Bolter, Jay David 55 Boorstin, Daniel J. 80 Bordwell, David and Kristin Thompson 166 bracketing the referent xiv, 16, 23, 25, 37, 64, 100, 183, 214, 219, 257 bricolage 205–6. 231, 245 British Telecom 104–5 broadcast codes 170–1, 245, 256 Brøndal, Viggo 228 Brooks, Cleanth and Robert Penn Warren 158 brown goods 101 Bruner, Jerome S. 49, 74, 98, 115, 164, 178 Bruss, Elizabeth W. 33, 35, 37, 42, 45, 182 Buhl, Claus 197 Burgin, Victor 67, 204 Burke, Kenneth 136, 228 Burr, Vivien 155 Butler, Judith 81–2 Carroll, Lewis 18, 78 Cassirer, Ernst 228 Cathcart, Robert 172 Caws, Peter 216 chain see syntagm Chalfen, Richard 55, 216–17 Chandler, Daniel 33, 54–6, 80, 101–2, 104, 199, 206 channel 149, 169, 181, 224, 245 Chase, Stuart 70 Cherry, Colin 47 cinema see film and cinema circles, linguistic/semiotic see Copenhagen school, Moscow school, Paris school, Prague school, Tartu school, Sydney school
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viii CONTENTS Iconic mode 40 Indexi
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