69249454-chandler-semiotics

GLOSSARY 259
1
2
3
4
5
6
7
8222
9
10
1
2
3
4
5
6
7
8
9
20
1222
2
3
4
5
6
7
8
9
30
1
2
3
4
5
6
7222
semeiosis This term (also spelled semiosis) was used by Peirce to
refer to the process of meaning-making – specifically to the
interaction between the representamen, the object and the
interpretant. See also signification, signifying practices,
unlimited semiosis.
semeiotic This was Peirce’s term (also spelled semiotic) for the
‘formal doctrine of signs’, which was closely related to logic.
semiology Saussure’s term sémiologie dates from a manuscript of
1894. ‘Semiology’ is sometimes used to refer to the study of
signs by those within the Saussurean tradition (e.g. Barthes,
Lévi-Strauss, Kristeva and Baudrillard), while ‘semiotics’
sometimes refers to those working within the Peircean tradition
(e.g. Morris, Richards, Ogden and Sebeok). Sometimes
‘semiology’ refers to work concerned primarily with textual
analysis while ‘semiotics’ refers to more philosophically
oriented work. See also semiotics.
semiosphere The Russian cultural semiotician Yuri Lotman coined
this term to refer to ‘the whole semiotic space of the culture
in question’ – it can be thought of as a semiotic ecology in
which different languages and media interact.
semiotic square Greimas introduced the semiotic square as a means
of mapping the key semantic oppositions in a text or practice.
If we begin by drawing a horizontal line linking two familiarly
paired terms such as ‘beautiful’ and ‘ugly’, we turn this into
a semiotic square by making this the upper line of a square in
which the two other logical possibilities – ‘not ugly’ and ‘not
beautiful’ occupy the lower corners. The semiotic square
reminds us that this is not simply a binary opposition because
something which is not beautiful is not necessarily ugly and
that something which is not ugly is not necessarily beautiful.
semiotic triangle Peirce’s triadic model of the sign is a semiotic
triangle. See also referent, sense, sign vehicle.
semiotics, definition of Semiotics is ‘the study of signs’. It is not
purely a method of textual analysis, but involves both the
theory and analysis of signs, codes and signifying practices.
See also semiology, sign.