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INDEX 295<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8222<br />

9<br />

10<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

9<br />

20<br />

1222<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

9<br />

30<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7222<br />

Clark, Eve V. and Herbert H.<br />

94–6<br />

classification of signs see modes of<br />

relationship<br />

clothing and fashion 5, 50, 86, 108,<br />

148–9, 153, 156, 223<br />

code-switching 245<br />

codes 147–73, 176–86, 245; see<br />

also analogue codes, broadcast<br />

codes, codification, context and<br />

code, digital codes, message and<br />

code, ‘message without a code’,<br />

narrowcast codes, social codes,<br />

interpretive codes, perceptual<br />

codes, representational codes<br />

and practices, textual codes<br />

codification 169, 171–2, 246<br />

common sense 18, 24, 36, 73, 77,<br />

137, 145, 164, 213, 216, 218–19,<br />

248<br />

communication 6, 17, 26–7, 48–9,<br />

60, 72, 96, 108–9, 129, 135,<br />

147–8, 150, 153, 157, 175–86,<br />

192, 198, 209, 214, 223, 225,<br />

227, 230, 231, 233, 237, 238–9,<br />

250, 252; see also encoding and<br />

decoding model, transmission<br />

model<br />

commutation test 88–90, 246<br />

complex sign 145, 246<br />

computer <strong>semiotics</strong> xiv, 150, 206,<br />

237<br />

conative function (Jakobson) 184,<br />

194, 250<br />

conceptual idealism xv<br />

condensation (Freud) 53<br />

conduit metaphor (Reddy) 129<br />

connotation 27, 45, 52, 87–8, 95–6,<br />

104, 112–13, 123, 137–43,<br />

144–5, 159, 163, 172, 216, 227,<br />

228, 229, 246, 256, 264<br />

connotative and denotative<br />

signifieds 137<br />

constitution of the subject 115,<br />

186–90, 232, 251; see also<br />

interpellation<br />

constraint see motivation and<br />

constraint<br />

constructionism, (social) xv, 10–11,<br />

24, 59, 64–6, 70, 77, 80, 93,<br />

125–6, 153, 155–6, 186, 189,<br />

190, 194, 209, 218–19<br />

consumer culture 21, 49, 81, 101,<br />

104–6, 108, 113, 128, 131, 133,<br />

144, 172, 186–7, 197, 202–3,<br />

236<br />

content: analysis 222–3; plane of<br />

see planes of content and<br />

expression<br />

context and code xiv, 9, 25, 34–5,<br />

37, 44–5, 100, 128, 135, 138,<br />

148, 153, 168, 177, 179–84, 186,<br />

190, 196, 201, 203–4, 209, 214,<br />

217, 220, 232, 264<br />

contextual meaning xiv, 9–10, 25,<br />

34–5, 37, 44–5, 50, 99–100, 121,<br />

128, 135, 138–9, 148, 151, 153,<br />

157, 168, 171, 177, 179, 180–6,<br />

190, 196, 201, 203–4, 209, 214,<br />

217, 220, 223, 228, 264<br />

contiguity 42, 45, 130, 131, 132,<br />

134, 137, 230, 246; see also<br />

similarity versus contiguity<br />

conventional (versus ‘natural’) signs<br />

28, 36–9, 44, 46–7, 51, 66, 77,<br />

117, 165, 178, 213, 244, 247,<br />

255, 262<br />

conventionalism 165, 219, 246–7<br />

conventionality 4, 8, 11, 23, 27–8,<br />

35–47, 66–8, 75, 77, 81, 85, 88,<br />

98, 104, 110, 117, 126–7, 147–8,<br />

155, 158–73, 177–8, 182,<br />

189–90, 193, 198, 202, 213–19,<br />

247<br />

Copenhagen school 228–9, 230,<br />

234

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