69249454-chandler-semiotics

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1 2 3 4 5 6 7 8222 9 10 1 2 3 4 5 6 7 8 9 20 1222 2 3 4 5 6 7 8 9 30 1 2 3 4 5 6 7222 List of illustrations Preface Acknowledgements CONTENTS xi xiii xvii Introduction 1 Definitions 2 Relation to linguistics 5 Langue and parole 8 Why study <strong>semiotics</strong> 10 1 Models of the sign 13 The Saussurean model 14 Two sides of a page 17 The relational system 18 Arbitrariness 22 The Peircean model 29 Relativity 35 Symbolic mode 38
viii CONTENTS Iconic mode 40 Indexical mode 42 Modes not types 44 Changing relations 45 Digital and analogue 47 Types and tokens 49 Rematerializing the sign 51 Hjelmslev’s framework 56 2 Signs and things 59 Naming things 60 Referentiality 62 Modality 64 The word is not the thing 69 Empty signifiers 78 3 Analysing structures 83 Horizontal and vertical axes 83 The paradigmatic dimension 87 The commutation test 88 Oppositions 90 Markedness 93 Deconstruction 99 Alignment 100 The semiotic square 106 The syntagmatic dimension 109 Spatial relations 110 Sequential relations 114 Structural reduction115 4 Challenging the literal 123 Rhetorical tropes 123 Metaphor 126 Metonymy 129 Synecdoche 132 Irony 134 Master tropes 136 Denotation and connotation 137 Myth 143
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SIGNS AND THINGS 61 1 2 3 4 5 6 7 8
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PROSPECT AND RETROSPECT 213 1 2 3 4
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228 APPENDIX Brøndal, Viggo See Co
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230 APPENDIX Jakobson, Roman (1896-
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232 APPENDIX (1893-1971). Together
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234 APPENDIX Saussure, Lévi-Straus
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236 GOING FURTHER The main works of
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238 GOING FURTHER LANGUAGE, WRITING
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240 GOING FURTHER Thibault 1997, Do
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GLOSSARY 245 1 2 3 4 5 6 7 8222 9 1
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INDEX 295 1 2 3 4 5 6 7 8222 9 10 1
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