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264<br />

GLOSSARY<br />

equivalences, parallels, or symmetrical inversions. The patterns<br />

on different levels of a structure (e.g. within a myth) or in different<br />

structures (e.g. in different myths) are seen as logical<br />

transformations of each other. Rules of transformation enable<br />

the analyst to reduce a complex structure to some more basic<br />

constituent units. See also commutation test, isomorphism.<br />

transmission model of communication Everyday references to communication<br />

are based on a ‘transmission’ model in which a<br />

‘sender’ ‘transmits’ a message to a ‘receiver’ – a formula which<br />

reduces meaning to content (delivered like a parcel) and which<br />

tends to support the intentional fallacy. Such models make no<br />

allowance for the importance of either codes or social contexts.<br />

trope Tropes are rhetorical ‘figures of speech’ such as metaphor,<br />

metonymy, synecdoche and irony.<br />

types and tokens See tokens and types.<br />

unarticulated codes Codes without articulation consist of a series<br />

of signs bearing no direct relation to each other. These signs<br />

are not divisible into recurrent compositional elements (e.g. the<br />

folkloristic ‘language of flowers’). See also articulation of<br />

codes.<br />

unlimited semiosis Umberto Eco coined the term ‘unlimited semiosis’<br />

to refer to the way in which, for Peirce (via the<br />

‘interpretant’), for Barthes (via connotation), for Derrida (via<br />

‘freeplay’) and for Lacan (via ‘the sliding signified’), the signified<br />

is endlessly commutable – functioning in its turn as a<br />

signifier for a further signified. See also interpretant, transcendent(al)<br />

signified.<br />

value Saussure distinguished the value of a sign from its signification<br />

or referential meaning. A sign does not have an absolute<br />

value in itself – its value is dependent on its relations with<br />

other signs within the signifying system as a whole. Words in<br />

different languages can have equivalent referential meanings<br />

but different values since they belong to different networks of<br />

associations. See also signification.<br />

Note: A more extensive glossary is available in the online version of<br />

this text, currently at: http://www.aber.ac.uk/media/Documents/S4B/

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