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ACKNOWLEDGEMENTS
of the University of Seville, to Ernest W. B. Hess-Lüttich of the
University of Berne, to Edward McDonald of the University of
Auckland, and to Guy Cook of the Open University.
For specific assistance with the first edition I would like to
repeat my thanks to Winfried Nöth of the University of Kassel for
his useful comments on articulation and empty signifiers and to
David Glen Mick of the University of Wisconsin-Madison, who kept
me updated on the semiotics of advertising. For the second edition,
thanks to Roderick Munday, Osama Ammar and Tommi Turunen (all
of whom have studied with me) for their helpful comments and to
Jo B. Paoletti of the University of Maryland for tracking down for
me the original source of the widely misattributed ‘pink and blue’
quotation in Chapter 5. Martin Ryder of the University of Colorado
at Denver suggested weblinks. Figure 4.4 was adapted from diagrams
©2001 Software Usability Research Laboratory, Wichita State
University. The image from the plaque on Pioneer 10 shown in Figure
6.1 was produced by the Pioneer Project at NASA Ames Research
Center and obtained from NASA’s National Space Science Data
Center with the kind assistance of John F. Cooper.
The publisher and author have made every effort to trace copyright
holders and to obtain permission to publish extracts. Any omissions
brought to our attention will be remedied in future editions.