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GOING FURTHER
The main works of the leading semioticians are listed here
in the references. Two collections of essays by Barthes offer a fairly
gentle introduction to his version of cultural semiotics – Mythologies
(1957/1987) and Image–Music–Text (1977). The work of Jakobson
(e.g. 1990) and Lévi-Strauss (e.g. 1972) is an essential foundation
for structuralist theory. Greimas’s On Meaning (1987) is not for
beginners. Eco’s Theory of Semiotics (Eco 1976) is widely cited but
difficult – it should be read in conjunction with his more recent Kant
and the Platypus (Eco 1999). The writings of the key poststructuralists,
Derrida (1976, 1978), Foucault (1970, 1974) and Lacan
(1977), are initially daunting, and a beginner’s guide may be helpful
(e.g. Sarup 1993). Readers offering affordable selections are available
for some of the major theorists (e.g. Barthes 1983, Foucault
1991, Kristeva 1997, Derrida 1998).
In the few years since the first edition of this book was
published there has been something of a publishing revival in books
on semiotic topics and in public interest in the field. This has encouraged
me to provide a list of suggested texts in English on selected
topics. It includes material already referenced in the text but I have
also responded to readers’ requests for further reading on subject
areas not necessarily featured in the book. The topic list was thus
generated reactively and it is far from comprehensive. For instance,
I have resisted the temptation to include general dictionaries of
‘symbolism’. However, I hope that within its areas of coverage this
list is a useful resource for readers. To keep it within manageable
proportions I have restricted it to material available in book form
and in English. In some topic areas I have also included a number
of authors who are not explicitly semiotic and even a few posing as
‘anti-semiotic’. Reading the texts suggested for a topic should at
least introduce the reader to some of the issues and debates in the
field and will hopefully inspire further exploration.
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Leymore 1975, Williamson 1978, Goffman 1979, Dyer 1982,
Vestergaard and Schrøder 1985, Jhally 1987, Umiker-Sebeok 1987,
Leiss et al. 1990, McCracken 1990, Cook 1992, Goldman 1992,