69249454-chandler-semiotics

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1 2 3 4 5 6 7 8222 9 10 1 2 3 4 5 6 7 8 9 20 1222 2 3 4 5 6 7 8 9 30 1 2 3 4 5 6 7222 GOING FURTHER There are several useful works of general reference on semiotics: Nöth 1990, Colapietro 1993, Sebeok 1994b, Bouissac 1998, Danesi 2000, Martin and Ringham 2000 and Cobley 2001. Any serious student should consult the work of the foundational theorists, Saussure and Peirce, since they are frequently misrepresented in popular texts. There are two English translations of Saussure – that by Wade Baskin dating from 1959 (Saussure 1974) and a later British translation by Roy Harris (Saussure 1983). Watch out for Harris’s quirky substitution of ‘signal’ and ‘signification’ for what are still invariably known as the signifier and the signified. Peirce’s writings are voluminous and the references to semiotics are scattered. There is an eight-volume edition (Peirce 1931–58) which may be available in libraries, the most useful volume perhaps being volume two. A searchable but expensive CD-ROM version is available from InteLex. A chronological edition has reached its sixth volume so far (Peirce 1982–93). Useful selections are also available (e.g. Peirce 1966, 1998).
236 GOING FURTHER The main works of the leading semioticians are listed here in the references. Two collections of essays by Barthes offer a fairly gentle introduction to his version of cultural semiotics – Mythologies (1957/1987) and Image–Music–Text (1977). The work of Jakobson (e.g. 1990) and Lévi-Strauss (e.g. 1972) is an essential foundation for structuralist theory. Greimas’s On Meaning (1987) is not for beginners. Eco’s Theory of Semiotics (Eco 1976) is widely cited but difficult – it should be read in conjunction with his more recent Kant and the Platypus (Eco 1999). The writings of the key poststructuralists, Derrida (1976, 1978), Foucault (1970, 1974) and Lacan (1977), are initially daunting, and a beginner’s guide may be helpful (e.g. Sarup 1993). Readers offering affordable selections are available for some of the major theorists (e.g. Barthes 1983, Foucault 1991, Kristeva 1997, Derrida 1998). In the few years since the first edition of this book was published there has been something of a publishing revival in books on semiotic topics and in public interest in the field. This has encouraged me to provide a list of suggested texts in English on selected topics. It includes material already referenced in the text but I have also responded to readers’ requests for further reading on subject areas not necessarily featured in the book. The topic list was thus generated reactively and it is far from comprehensive. For instance, I have resisted the temptation to include general dictionaries of ‘symbolism’. However, I hope that within its areas of coverage this list is a useful resource for readers. To keep it within manageable proportions I have restricted it to material available in book form and in English. In some topic areas I have also included a number of authors who are not explicitly semiotic and even a few posing as ‘anti-semiotic’. Reading the texts suggested for a topic should at least introduce the reader to some of the issues and debates in the field and will hopefully inspire further exploration. ADVERTISING, MARKETING AND CONSUMER CULTURE Leymore 1975, Williamson 1978, Goffman 1979, Dyer 1982, Vestergaard and Schrøder 1985, Jhally 1987, Umiker-Sebeok 1987, Leiss et al. 1990, McCracken 1990, Cook 1992, Goldman 1992,
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viii CONTENTS Iconic mode 40 Indexi
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PREFACE xv 1 2 3 4 5 6 7 8222 9 10
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INTRODUCTION 3 1 2 3 4 5 6 7 8222 9
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INTRODUCTION 11 1 2 3 4 5 6 7 8222
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14 SEMIOTICS: THE BASICS THE SAUSSU
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42 SEMIOTICS: THE BASICS represent
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44 SEMIOTICS: THE BASICS 1988, 1-3)
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SIGNS AND THINGS 61 1 2 3 4 5 6 7 8
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ANALYSING STRUCTURES 85 1 2 3 4 5 6
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CODES 149 1 2 3 4 5 6 7 8222 9 10 1
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176 SEMIOTICS: THE BASICS FIGURE 6.
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Page 259 and 260: 240 GOING FURTHER Thibault 1997, Do
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INDEX 295 1 2 3 4 5 6 7 8222 9 10 1
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