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Shopper's Stop Limited - Securities and Exchange Board of India

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Effect <strong>of</strong> Inflation<br />

In line with changing inflation rates, we alter our margins to absorb the inflationary impact.<br />

Information required as per Clause 6.8 <strong>of</strong> SEBI Guidelines<br />

1. Unusual or infrequent events or transactions<br />

The following events/transactions were infrequent:<br />

1) Write <strong>of</strong>f relating to Shoppers <strong>Stop</strong> Services (<strong>India</strong>) Ltd FY 2002 amounting to Rs0.5 mn <strong>and</strong><br />

Rs.3.5mn relating to Shoppers <strong>Stop</strong> .Com (<strong>India</strong>) Ltd.<br />

2) Write <strong>of</strong>f in FY 2004 relating to Shoppers <strong>Stop</strong> .Com (<strong>India</strong>) Ltd <strong>and</strong> Upasna Trading Ltd amounting<br />

to Rs. 1 mn.<br />

3) Write back <strong>of</strong> liability towards expired gift vouchers in FY 2002 <strong>of</strong> Rs. 7 mn<br />

4) Refund <strong>of</strong> Sales Tax in FY 2002 <strong>of</strong> Rs.5 mn<br />

2. Option Agreement<br />

We have an option to acquire upto 51% <strong>of</strong> the equity share capital <strong>of</strong> Rainbow Retail Private <strong>Limited</strong>,<br />

which has been set up to venture into food <strong>and</strong> value retailing. For further details please refer to<br />

section titled “Our Business” on page no_45 <strong>of</strong> this draft Red Herring Prospectus.<br />

3. Known trends or Uncertainties<br />

Other than as described elsewhere in this draft Red Herring Prospectus, to the best <strong>of</strong> our<br />

knowledge, there are no known trends or uncertainties that have or had or are expected to have a<br />

material adverse impact on revenue or income <strong>of</strong> the Company from continuing operations.<br />

4. Future relationship between costs <strong>and</strong> income<br />

We are continuously working to create efficient processes resulting in cost reduction <strong>and</strong> have a<br />

better control over our supply chain. We expect to continue this effort <strong>of</strong> improving our technology<br />

initiatives <strong>and</strong> try <strong>and</strong> realise better margins in the future.<br />

Other than as described elsewhere in this draft Red Herring Prospectus, to the best <strong>of</strong> our<br />

knowledge, there are no known factors, which will affect the future relationship between the costs<br />

<strong>and</strong> income, or which will have a material impact on the operations <strong>and</strong> finances <strong>of</strong> the Company.<br />

5. Turnover for the industry segment in which we operate.<br />

Please refer to the discussions in the paragraphs entitled “Industry Overview” in this draft Red<br />

Herring Prospectus on page 31<br />

6. New Products or business segments<br />

We are in the business <strong>of</strong> selling aspirational products <strong>and</strong> thus have only one segment <strong>of</strong> operation.<br />

We believe that the department store format <strong>of</strong>fers significant opportunities in the country with the<br />

changing consumer aspirations <strong>and</strong> drive for a better lifestyle. We believe that a younger population<br />

with higher disposable income would drive customer aspirations for lifestyle products.<br />

We are thus focused on the <strong>India</strong>n markets in the department store format. At the same time, we<br />

consistently evaluate other opportunities <strong>and</strong> may look at alternative delivery formats or product<br />

categories should we find the opportunity compelling or to strengthen our existing format.<br />

Our growth strategy is based on:<br />

1. Increasing our penetration in existing cities <strong>and</strong> exp<strong>and</strong>ing our reach across our country.<br />

2. Furthering Shoppers’ <strong>Stop</strong> as an experiential retail br<strong>and</strong> through unique national <strong>and</strong><br />

international promotions<br />

3. Enhancing our merch<strong>and</strong>ise width by adding product categories<br />

4. Introducing new br<strong>and</strong>s <strong>and</strong> developing private labels to <strong>of</strong>fer a better depth in each<br />

category<br />

5. Increasing our First Citizen base<br />

6. Utilising economies <strong>of</strong> scale as we grow in size <strong>and</strong> exp<strong>and</strong> our reach<br />

7. Enhancing our operational efficiencies<br />

8. Enhancing our human capital<br />

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