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Shopper's Stop Limited - Securities and Exchange Board of India

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The <strong>India</strong>n apparel market<br />

The br<strong>and</strong>ed <strong>India</strong>n apparel market was estimated at Rs 90 bn in FY2001-02 <strong>and</strong> had grown at over 20%<br />

per annum over 1999-2002. (source : Images KSA Study) with the men’s category accounting for about<br />

60% <strong>of</strong> the market .<br />

Growth <strong>of</strong> br<strong>and</strong>ed segment in apparel market<br />

Category 1998-99 2001-02 CAGR<br />

Men 3067 5345 20.3%<br />

Women 1700 3114 22.3%<br />

Kids 390 545 11.8%<br />

Total<br />

Source: Images KSA Study<br />

5157 9004 20.4%<br />

Household income a key determinant <strong>of</strong> br<strong>and</strong>ed apparel<br />

The household income is a key determinant <strong>of</strong> the spend on br<strong>and</strong>ed ready to wear (RTW) apparel sales.<br />

About 72% <strong>of</strong> the br<strong>and</strong>ed RTW apparel is purchased by households with an annual income <strong>of</strong> over Rs<br />

225,000.<br />

Spend on br<strong>and</strong>ed ready to wear apparel by income groups<br />

Average household income Rs bn<br />

1000000+ 40.0<br />

225000-1000000 25.0<br />

45000-225000 23.0<br />

22000-45000 2.0<br />

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