Shopper's Stop Limited - Securities and Exchange Board of India

Our Success Factors
We believe the following factors have helped us emerge as a leading domestic retailer:
1. Experienced professional management team
2. Strong focus on systems and processes
3. Extensive use of Information Technology (IT) systems
4. Strong distribution and logistics network and supply chain
5. Vast range of lifestyle products and services
6. Internationally benchmarked shopping environment
7. Strong understanding of the real estate business
8. Large base of loyal customers
9. Changing demographics in India
10. Availability of quality real estate
Our Growth Strategy
We believe that the department store format offers significant opportunities in the country with
the changing consumer aspirations and drive for a better lifestyle. We believe that a younger
population with higher disposable income would drive customer aspirations for lifestyle
products.
We are thus focused on the Indian markets in the department store format. At the same time,
we consistently evaluate other opportunities and may look at alternative delivery formats or
product categories should we find the opportunity compelling or to strengthen our existing
format.
Our growth strategy is based on:
1. Increasing our penetration in existing cities and expanding our reach across the country
2. Furthering Shoppers’ Stop as an experiential retail brand through unique national and
international promotions
3. Enhancing our merchandise width by adding product categories
4. Introducing new brands and developing private labels to offer a better depth in each
category
5. Increasing our First Citizen base
6. Utilising economies of scale as we grow in size and expand our reach
7. Enhancing our operational efficiencies
8. Enhancing our human capital
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