Shopper's Stop Limited - Securities and Exchange Board of India

Our stores are located at:
Sr.
No
City Location Area (sq ft) Year of starting
1 Mumbai Andheri (W) 55,226 1991
2 Bangalore Ashok Nagar 36,873 1995
3 Hyderabad Begumpet 72,287 1998
4 Jaipur Malviya Nagar 19,892* 1999
5 Delhi Andrews Ganj 49,000# 1999
6 Chennai Chetpet 52,181 2000
7 Mumbai Chembur ( W ) 38,109 2000
8 Pune Shivaji Nagar 49,556 2001
9 Mumbai Bandra (W) 35,516# 2001
10 Mumbai Kandivali (W) 35,000 2002
11 Mumbai Mulund (W ) 36,969 2003
12 Kolkata Elgin Road 52,578 2003
13 Gurgaon Mehrauli-Gurgaon Road 31,860 2003
14 Mumbai Malad (W) 69,600 2004
15 Kolkata Salt Lake City 52,603
687,250
2004
(*Rounded off)
Note: All the above areas of the stores refer to chargeable/built-up area as mentioned in the contractual
agreements.
# An area of 2,706 sq ft at the existing store at Delhi has not been included in the table above because
the lease deed is yet to be executed and registered. Additionally, the existing Bandra store is also being
expanded by an area of 13,446 sq ft.
We intend opening additional 11 stores over FY 2005, FY 2006 and FY 2007 (For further details, please
refer to Section titled “Objects of the Issue” on page number 28 of draft Red Herring Prospectus ).
We review our store opening plans from time to time, and may open additional stores as per our
competitive strategy for different markets in India. We have entered into contractual arrangement for four
additional stores sites, aggregating an area of 232,670 sq ft with the stores likely to be opened in FY
2008 . We intend funding these and any additional stores that we may sign up from our internal accruals
and any incremental borrowings.
We also periodically review our space requirements in existing stores and if required, may negotiate for
additional space to meet our growth requirements.
We have four Distribution Centers (DCs) servicing our stores across the country.
S No City Region Stores Serviced
1 Mumbai Western Mumbai, Pune
2 Delhi Northern Delhi, Gurgaon, Jaipur
3 Bangalore Southern Bangalore, Hyderabad, Chennai
4 Kolkata Eastern Kolkata
Our Service Office housing our corporate functions is located in Mumbai.
Store Planning and Set up
Planning and starting a store takes approximately between 6-24 months, depending on the stage at
which the construction is when we sign on the property.
Selecting the location
Our choice of cities and location where we open our stores is based on the demographic data available
and through our own commissioned market surveys. We are currently focusing on 21 cities in the
country, based on market potential. We select sites within the city after commissioning wardrobe and
catchment studies in identified locations, with agencies such as AC Nielsen ORG Marg .
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