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Shopper's Stop Limited - Securities and Exchange Board of India

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Gurgaon<br />

Mumbai (6)<br />

Jaipur<br />

Bangalore<br />

Pune<br />

Delhi<br />

Hyderabad<br />

Chennai<br />

Site selection & documentation<br />

We have stores in malls as well as st<strong>and</strong> alone stores. In all <strong>of</strong> the malls where we have signed on space<br />

for our stores, we have come in as “Anchor Tenants”, which we believe provides us advantages in terms<br />

<strong>of</strong> favourable terms. We also sign on properties for st<strong>and</strong> alone stores in some <strong>of</strong> our locations.<br />

The real estate in which we presently operate our stores <strong>and</strong> other commercial premises are taken on<br />

long term lease, leave <strong>and</strong> license, conducting <strong>and</strong> other contractual arrangements, some <strong>of</strong> which are<br />

with companies promoted by our Promoters. Normally, such arrangements are structured with options to<br />

renew them at our discretion for upto 24 years. We also optimize our investment in the store by getting<br />

the property developer to provide us with utilities such as air conditioning, escalators, lifts <strong>and</strong> electricals<br />

etc.<br />

Store planning<br />

We have a centralized Store Planning <strong>and</strong> Projects Team comprising <strong>of</strong> Engineers <strong>and</strong> Architects. This<br />

team focuses on setting up <strong>of</strong> new stores as well as upgradation <strong>of</strong> existing stores to:<br />

• Create a store ambience that helps present the desired image to the market<br />

• Facilitate customer convenience, circulation <strong>and</strong> store space productivity by Internal<br />

arrangement <strong>of</strong> selling/non-selling areas<br />

We have currently engaged international architects <strong>and</strong> retail designers to design our stores. Kingsmen<br />

Projects Pte Ltd (Singapore) <strong>and</strong> JHP Design <strong>Limited</strong> (UK) form the panel <strong>of</strong> architects that work with us<br />

for concept design <strong>and</strong> are supported by a panel <strong>of</strong> domestic architectural firms. This allows us to capture<br />

international trends <strong>and</strong> developments, <strong>and</strong> continuously bring in latest designs on retail store fixtures,<br />

lighting, building materials, signages <strong>and</strong> related elements.<br />

Hence, each <strong>of</strong> our stores may have a different look <strong>and</strong> feel, with improvements targeted at providing<br />

the customer with an enhanced international shopping experience.<br />

54<br />

Kolkatta<br />

(2)<br />

Store locations<br />

DC locations

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