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Shopper's Stop Limited - Securities and Exchange Board of India

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We are one <strong>of</strong> the first <strong>India</strong>n retailers to use external research agencies to track Employee Satisfaction<br />

scores. We also participated with Walker International in one <strong>of</strong> its world wide researches that links<br />

customer satisfaction with employee satisfaction.<br />

Measurement <strong>of</strong> Vendor Satisfaction<br />

We have also completed our first vendor satisfaction study covering all our trade vendors,<br />

conducted by IMRB (an affiliated <strong>of</strong> CSMM Walker International). This will be an annual study<br />

<strong>and</strong> will help us monitor our vendors’ satisfaction level <strong>and</strong> their commitment <strong>and</strong> loyalty to us<br />

through the Partner Satisfaction Index.<br />

We have also instituted awards for our vendors called ‘Pinnacle Awards’ for the top performing<br />

partners in various categories.<br />

Technology<br />

We are a technology oriented organization <strong>and</strong> use information systems extensively across our<br />

operations, to enable us to optimally benefit from our systems <strong>and</strong> processes.<br />

Our focus on technology dates back to the time we started business, even whilst we were a single store<br />

company. Since then, we have remained abreast <strong>of</strong> the developments in IT usage in the retail sector<br />

globally <strong>and</strong> have progressively introduced new s<strong>of</strong>tware solutions across various functions.<br />

Beginning with a computerized cash memo in our first store in 1991, to use <strong>of</strong> FoxPro for operations &<br />

accounting <strong>and</strong> eventually, implementation <strong>of</strong> a complete ERP from JDA, we have gradually extended the<br />

use <strong>of</strong> technology in our various areas <strong>of</strong> operations.<br />

Most <strong>of</strong> our critical functions such as Supply Chain, Operations, Finance & Accounts, Customer Loyalty<br />

Program & Human Resources are linked through a computer network. This has enabled us to reduce our<br />

time to market <strong>and</strong> respond to the changing customer requirements. This has also helped us reduce our<br />

costs <strong>of</strong> operations through both, reduction in wastages <strong>and</strong> missed opportunities as well as a<br />

consequent reduction <strong>of</strong> the overall costs <strong>of</strong> operations.<br />

Our IT Backbone<br />

Our entire organization is networked <strong>and</strong> connected with the 15 stores <strong>and</strong> 4 Distribution Centers<br />

(warehouses) linked up to the Services Office through high speed leased line. We have almost 225 point<br />

<strong>of</strong> sales machines <strong>and</strong> over 400 desktops or laptops connected to 25 servers spread across our different<br />

locations, through leased lines <strong>and</strong> Integrated Services Digital Network (ISDN).<br />

We have data <strong>and</strong> network security systems in place with HCL COMNET managing the same. We have<br />

deployed some external third party packaged s<strong>of</strong>tware solutions (from some <strong>of</strong> the leading global<br />

vendors), while some <strong>of</strong> the s<strong>of</strong>tware systems have been developed in house.<br />

We continue to invest in IT systems to upgrade the same to be able to better serve our requirements <strong>and</strong><br />

enhance our operational efficiencies.<br />

Functional Area S<strong>of</strong>tware Used Year<br />

installed<br />

Merch<strong>and</strong>ising Buying,<br />

product ordering, Receipt<br />

confirmation, Stock transfer,<br />

Inventory Management, Sales<br />

Management, Markdown,<br />

Auto replenishment,<br />

Merch<strong>and</strong>ise event<br />

management<br />

Internal communication Lotus Notes &<br />

Online Chat<br />

61<br />

Comments<br />

JDA ERP 1999 JDA is one <strong>of</strong> the leading ERP systems<br />

used by many retailers for multiple<br />

business models in regards to retailing.<br />

The system is fully integrated <strong>and</strong><br />

takes care <strong>of</strong> the Supply chain from a<br />

manufacturer to the end customer by<br />

using back-end <strong>and</strong> front-end systems<br />

like MMS (Merch<strong>and</strong>ise Management<br />

System) & WinDSS (Windows<br />

Distributed Stores Systems).<br />

1999 One <strong>of</strong> the first installation <strong>of</strong> Lotus<br />

Notes Release 5<br />

Financial Accounting Oracle Financials 2000 Completely integrated with our retail<br />

ERP- MMS, allows us to get online<br />

integrated financials.

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