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Shopper's Stop Limited - Securities and Exchange Board of India

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OUR HISTORY, CORPORATE MATTERS AND EVOLUTION<br />

Incorporated as a private limited company on June 16, 1997, we beacme a deemed public limited<br />

company on December 8, 1997. Pursuant to an amendment to the Companies Act in the year 2000, our<br />

Company was converted from a deemed public company to a full fledged public company with effect<br />

from October 6, 2003.<br />

Prior to incorporation two <strong>of</strong> our existing stores at Mumbai <strong>and</strong> Bangalore were run by a division <strong>of</strong> Ivory<br />

Properties & Hotels <strong>Limited</strong> (IPHL)under the br<strong>and</strong> named Shoppers’ <strong>Stop</strong>. Soon after our incorporation,<br />

IPHL executed a conducting agreement with us dated November 3, 1997 giving us a right to participate in<br />

running the departmental stores which included the right to use (i) the Mumbai Shopper’s <strong>Stop</strong> property<br />

(ii) the Bangalore Shoppers’ <strong>Stop</strong> property (iii) the agreements <strong>and</strong> arrangements with various parties<br />

relating to purchases, sales, franchises <strong>and</strong> co-sponsorship (iv) the br<strong>and</strong>s developed (v) the diverse<br />

modes <strong>of</strong> rendering services to the customers (vi) the data bank <strong>of</strong> Shopper’s <strong>Stop</strong>, the membership <strong>of</strong><br />

the First citizen’s Club etc; (vii) the s<strong>of</strong>tware, various systems <strong>and</strong> training programmes (viii)books <strong>and</strong><br />

cassettes providing knowledge for retail trade,(ix) the business sport systems <strong>and</strong> (x) the names <strong>of</strong> the<br />

stores <strong>and</strong> logos <strong>of</strong> the stores.<br />

This agreement was terminated <strong>and</strong> a fresh Conducting Agreement was executed with IPHL dated March<br />

31, 2000.<br />

IPHL signed a Deed <strong>of</strong> Assignment dated March 31, 2000 with us for transferring the ownership <strong>of</strong><br />

certain trademarks, trade names, goodwill <strong>and</strong> br<strong>and</strong> names in our favour known as SHOPPER’ STOP<br />

(label), STUDIO KRT (label), STOP (label with color schemes)STOP(device), STOP(label),<br />

FIRSTCITIZENS’CLUB, BLUESBIZAAR, BLUES BIZARRE, BLUESBIZAR (word & label) BLUES<br />

BIZAAR (word & complete label) I(in-house br<strong>and</strong>), i (in-house br<strong>and</strong>), B (in-house br<strong>and</strong>).<br />

Out <strong>of</strong> the various trademarks under which we presently market our in-house products only five are<br />

registered in our name. Two <strong>of</strong> the trademarks we presently market some <strong>of</strong> our in-house products are<br />

registered in the name <strong>of</strong> our Promoter, Ivory Properties <strong>and</strong> Hotels Pvt. Ltd. <strong>and</strong> applications are yet to<br />

be made to register them in the name <strong>of</strong> our Company. For the rest, applications for the registration <strong>of</strong><br />

these trademarks in the name <strong>of</strong> our Company have been submitted to the relevant trademark authorities<br />

<strong>and</strong> are still pending with them<br />

We initially acquired 790 equity shares <strong>of</strong> Rs 100 each in UTL from some <strong>of</strong> the existing shareholders<br />

<strong>and</strong> increased our stake in the company to 1265 Equity Shares (25.3% <strong>of</strong> the equity capital) on March 23,<br />

1999 at a purchase price <strong>of</strong> Rs 100 per share. UTL was a trading company, <strong>and</strong> was one <strong>of</strong> our suppliers<br />

for garments <strong>and</strong> accessories. We enhanced our stake in UTL to 100% in February 2000.<br />

UTL has discontinued its trading operations from January 2003. UTL h<strong>and</strong>les our distribution <strong>and</strong> logistic<br />

function since February 2000 <strong>and</strong> now operates through four distribution centers located in Mumbai,<br />

Bangalore, New Delhi <strong>and</strong> Kolkata.<br />

Shoppers’ <strong>Stop</strong> Services (<strong>India</strong>) Ltd was incorporated as our wholly owned subsidiary in March 2000 to<br />

provide shared services <strong>and</strong> consultation, in accounting <strong>and</strong> logistics operations. Currently, this<br />

subsidiary has limited operations.<br />

Shoppers’ <strong>Stop</strong> .Com (<strong>India</strong>) Ltd was incorporated in February 2000 as our wholly owned subsidiary to<br />

provide on-line shopping facilities to our customers. As this venture did not yield desired results, it was<br />

discontinued in February 2001.<br />

Pr<strong>of</strong>ound Readers’ Choice Trading (<strong>India</strong>) Ltd was incorporated in November 1999 as our subsidiary <strong>and</strong><br />

acquired ‘Crossword’, a chain <strong>of</strong> books <strong>and</strong> music stores, from <strong>India</strong> Book House Ltd (IBHL) under<br />

trademark <strong>and</strong> style <strong>of</strong> Crossword ,as a going concern by way <strong>of</strong> slump sale on March 31, 2000. The<br />

Crossword Division from IBHL was acquired at a purchase consideration <strong>of</strong> Rs.137.5 mn for the whole <strong>of</strong><br />

the acquired business undertaking. The Deeds <strong>of</strong> Assignment between IBHL <strong>and</strong> Pr<strong>of</strong>ound Readers’<br />

Choice Trading (<strong>India</strong>) Ltd were signed on March 31, 2000 & July 5, 2000 for assignment <strong>of</strong> trademarks<br />

<strong>of</strong> Crossword.<br />

Pr<strong>of</strong>ound Readers’ Choice Trading (<strong>India</strong>) Ltd changed its name to Crossword Bookstores Ltd<br />

(Crossword) <strong>and</strong> has ICICI Trusteeship Services Ltd a/c ICICI Emerging Sectors Fund as it’s equity<br />

investor holding 49% <strong>of</strong> its equity, <strong>and</strong> is governed by a separate shareholders’ agreement.<br />

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